SurveySensum

JULY 3, 2019

Experience is the influencer in the hospitality industry. Especially, for restaurants, it’s become pivotal to get more guests and earn customers loyalty. Understanding the growing expectations of guests can help you craft exceptional and personalized experience at different touchpoint. A personalized approach often attracts!

Guest Experience 74

Guest Experience Net Promoter Score Management Hotels 74

CSM Magazine

MAY 26, 2020

It’s not the ROI, the seamless journey between touchpoints, or even the capacity to personalize the product or service we offer. As an experienced hospitality professional, I just had to speak with this couple and find a way to turn their experience around and rekindle their loyalty to our company. Here’s what I did.

Hospitality 59

Hospitality Hotels Tips Customers 59

Happy or Not

NOVEMBER 17, 2023

Whether you run a bustling retail store, a busy airport, or a fast-paced hospital, HappyOrNot’s simple smiley-face feedback terminals allow you to collect feedback effortlessly from a significant volume of people. How do businesses typically measure the feedback programs’ return on investment (ROI)?

Feedback 36

Feedback Customer Centricity Customer Satisfaction Trends 36

Qualtrics

APRIL 22, 2020

Hospitality. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry. It’s a great way to forecast demand and tailor your packages to find the right balance between customer demand and high ROI. Learn how conjoint analysis and MaxDiff work.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

ECXO

APRIL 13, 2023

Experiences rooted in great design and emotional connections, which drive adoption, loyalty and advocacy. Cultural norms – cultural norms and values may influence customer expectations and behaviour, such as the importance of punctuality in Switzerland or the emphasis on hospitality in Italy. How does CX maturity stack up?

Culture 52

Culture Customer Experience B2B B2C 52

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers. Understand that the initial touchpoint is just the beginning.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

TechSee

FEBRUARY 5, 2019

ROI is fundamental, as C-suite executives at leading service providers demand measurable returns from their outlay. Answering the pressing need for ROI, the do it yourself approach – powered by intelligent virtual assistants – will continue to deflect the need for human interaction, delivering huge cost savings.

Trends 173

Trends Customer Experience Self Service ROI 173

John Paul

JULY 26, 2018

To stay relevant, concierge and customer loyalty companies must speed up the pace of innovation and adopt new strategies, while also striking the right balance between dedicated human interaction and digital automation. Connected Devices & Smart-Home Assistants. Internet of Things (IoT) & Blockchain.

Technology 45

Technology Hospitality Hotels Loyalty 45

Experience Matters

APRIL 7, 2015

They make them feel valued, inspire their loyalty, and earn their business. It empowers customer champions, informs successful marketing activities, drives process and product improvements, and ultimately improves customer loyalty and the bottom line. The result: happy, loyal customers. For more information, visit www.clarabridge.com.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

PeopleMetrics

JANUARY 28, 2021

We're measuring after a touchpoint, hopefully a "moment of truth." Back when I started in 2012, you really just had these core industries that said, "you know, I'm hospitality, I'm a restaurant. But you know, it's nothing like doing it yourself and showing an ROI, right? I need to measure the customer experience."

Feedback 62

Feedback Customer Experience ROI Industry 62