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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 You can see the full list of winners here.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

This will allow you to create targeted campaigns and messages that resonate with each group. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. This will enable you to provide a seamless experience across all touchpoints.

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Where Has All The Loyalty Gone?

Michelli Experience

Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty. Never Assume Loyalty.

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Mobile App for eCommerce Store — Even More Customers, Sales, and Profits

CSM Magazine

Through messages, the shop talks about promotions, sales or new products and can even communicate with a specific user or their group. Increase sales. Do you want additional sales? A loyalty program that holds online store customers at the expense of bonuses, discounts, and gifts. New audience.

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. However, creating strategies and segmenting groups of customers is essential.

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Verint Research Reveals What Really Matters to Consumers in their Physical and Digital Shopping Experiences

CSM Magazine

Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction. By collecting regular feedback around factors such as merchandise, pricing and loyalty programs, retailers can continually enhance and improve shopping experiences. What Does This Mean for Retailers?