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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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Customer Journey Mapping Examples for Beginners

InMoment XI

These include Customer Satisfaction and Net Promoter Score. Chart : Works best when you have touchpoints that meander in a nonlinear fashion. Sign up today for free Net Promoter Score, CSAT or Customer Effort Score feedback with InMoment. Clearly, both types of charts can hold a lot of widely-varying information.

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It’s Time For Brands To Be Honest About Sustainability

Blake Morgan

For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly. Much of that deceit is due to greenwashing when a company makes sustainability claims without notable efforts to back them up. Fashion brand Ganni has dozens of stores and wholesalers across the US and Europe.

Brands 59
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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. 4 Ways To Improve Your Customer Effort Score by Scott Clark. Which one do I hate most?

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Why did you give that score? 2 answers are marked “in doubt” because the participants provided the range of scores or no score at all. And to prevent score chasing.

System 338
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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

to 11.6% in fashion ). Customer Effort Score. Customer Effort Score is a metric that measures how much effort a customer had to put in to have their problems solved. 87% of customers think that brands need to put in more effort in providing a consistent customer experience. Net promoter score.

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Contact Center AI: How It Can Transform Your CX

Playvox

AI is also finding its way into contact centers, as technology allows machines or computers to process information in a similar fashion, but much faster than humans. There’s an opportunity to increase efficiency by automating the entire quality management process of a contact center — from assisted scoring to agent coaching.