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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

A Quick Definition to Get Us Started. Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey. Because customer experience isn’t just about the customer’s experience in the moment; it’s about how these touchpoints fit into the context of their end-to-end journey with your company.

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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

A standard customer journey definition describes it as all the experiences consumers go through when interacting with a brand from the moment they hear about it to the actual purchasing experience and post-purchase interactions. To better visualize it, think of it as a roadmap of the full customer experience.

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Top 10 Customer Experience Posts of 2020

Kerry Bodine

Consider this your high-level roadmap for developing journey maps and using them to drive action. Number 6: Why You Need To Measure Journeys—Not Just Touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. So, we folded those 10 steps into the five you’ll find in this post.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. It involves creating customer touchpoints, analyzing customer feedback and data , and leveraging customer insights to build customer-centric products/services.

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Spotlight, by InMoment: Supercharging CX with AI

InMoment XI

While it might lack the nuanced storytelling of unstructured data (we’ll get there in a second), structured data offers the definitive “what” in the story of customer and business interactions—the concrete, quantifiable facts that are essential for informed strategy and planning.

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Customer Journey vs Customer Experience: A Comparison

SurveySparrow

From the initial touchpoint to post-purchase engagement, each step provides an opportunity to create positive experiences and build lasting relationships. The platform offers powerful survey solutions to gather valuable insights at every customer touchpoint, helping you refine your strategies and foster customer satisfaction and loyalty.

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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Each pod consists of two account executives, two customer success managers (CSMs), and a product manager who meet weekly to review Totango scorecard metrics for the vertical and discuss opportunities, risks, renewals, product roadmaps, and more.

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