Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability?

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. Remember regular customers’ names, favorite dishes, dietary needs, and even birthdays.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. A/B testing can be a game-changer here, allowing businesses to discern the most effective pricing strategies.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

ClientSuccess

JUNE 19, 2019

If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Personalized Offers Lead to Loyal Customers.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySparrow

SEPTEMBER 27, 2023

Or, perhaps you might have wondered “Hey, how can big data improve customer experience?” ” In reality, big data holds the key to providing better customer service and enhancing customer satisfaction. It’s the key to understanding customer behavior, market dynamics, and business opportunities.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite.

Technology 59

Technology Tourism Travel Entertainment 59

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii]. Re-evaluating the value exchange.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Oracle

JULY 15, 2019

In many ways, the expectations of these two demographics converge, but there are critical differences to hone in on as you create targeted customer experience strategies. When targeting Gen X consumers, it’s important to consider loyalty programs, long-term offerings, and building a relationship over the CX lifecycle.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

Bold360

APRIL 27, 2017

As the winter slips away and the days start getting longer and warmer, your customers start thinking about summer. Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights.

Tourism 56

Tourism Travel Customer Service e-support 56

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

BirdEye

DECEMBER 8, 2022

Customer review sites Frequently asked questions about types of social media Grow your brand everywhere online with Birdeye. Social networking sites can help your business build an active, positive relationship with your followers and increase your odds of converting them into happy customers. Social messaging 11. Interest networks 14.

Social Media 98

Social Media Brands Video Entertainment 98

SurveySparrow

APRIL 29, 2021

As a customer, finding yourself the best deals is your right! You need to give customers the best deals to choose from and keep them satisfied. Here, we’ll help you figure out the dos and don’ts your teams should follow to guarantee customer satisfaction. What Is A Customer Satisfaction Guarantee?

Customer Satisfaction 52

Customer Satisfaction Examples Customers Brands 52

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Aim for more customer reviews 7.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. We guide you with practical and actionable tips and suggest ad ideas, tactics, and strategies to boost the profitability of your carpet cleaning business. This blog is all about that.

Tips 59

Tips Strategy Marketing Social Media 59

ShepHyken

JANUARY 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. by Martin Powton.

Loyalty Programs 119

Loyalty Programs Customer Service Effort Score Self Service 119

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. This can produce conflicting and confusing customer experiences.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. With so many touchpoints in the customer lifecycle, it’s difficult to know what to focus on. Third, fuse the data together to get a full picture of the customer experience.

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySparrow

JANUARY 24, 2020

We’re not satisfied if they become a customer. Net Promoter Score is an indicator of customer experience and a predictor of business growth. Net Promoter Score is an indicator of customer experience and a predictor of business growth. All it does is ask a simple question to the customer. What is NPS?

NPS 52

NPS Survey Net Promoter Score Feedback 52

Currency Alliance

SEPTEMBER 5, 2018

The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 5, 2019

Click here to watch debate on the following topics: How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs?

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40