What is Customer Effort Score (CES) & How to Measure It?
Retently
DECEMBER 17, 2018
Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. How do you know how easy it is for your clients to interact with your business, though? Well, that’s where Customer Effort Score comes into play.
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