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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ).

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Your Guide to the Customer Journey Map

Interactions

Your Guide to the Customer Journey Map. By now, you’ve probably heard that customer experience is a big deal. In fact, Gartner predicts that by 2019, 50% of organizations will redirect their investments to customer experience innovations. That’s where the customer journey map comes in.

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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Customers Will Tell You Where Your Product Led Growth Bottlenecks Are. This is where CX metrics are so valuable.

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Digital Experience: Meeting Customer Expectations

InMoment XI

Digital experience (also called digital customer experience or abbreviated as DX ) is an extension of traditional customer experience. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

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Customer Journey Analysis in 6 Easy Steps

Quadient

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.

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The Employee & Customer Experience Improvement Framework You Need in 2022

InMoment XI

You’ve collected data at strategic touchpoints using best practices. Text analytics are vital to your brand’s ability to understand your customer and employee experiences. Text analytics are vital to your brand’s ability to understand your customer and employee experiences. Steps #3: Understand. Step #4: Transform.

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How to Select the Best CX KPIs

Feedbackly

For example, a small business may consider survival as its primary objective and may intensively focus on customer retention and loyalty to establish itself. Here, metrics like EVI®, NPS, and customer retention are essential. Consider Your Customer Journey Next, study your unique customer journey and your targeted customers.