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CX Myth #5: Wow Customers During Every Interaction

Experience Matters

CX Myth #5: Wow Customers During Every Interaction What’s Wrong: While it may be appealing to think about creating an amazing experience every time you touch a customer, it’s just not appropriate or practical. And if we put the same energy into all interactions, then we are underinvesting Read More.

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Report: Humanizing Digital Interactions

Experience Matters

We just published a Temkin Group report, Humanizing Digital Interactions. Emotions play an integral role in how customers make decisions and form judgments. This means that how a customer feels about an interaction with a company has an enormous impact on his or her loyalty to that company.

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Report: The Future of Customer Experience Insights

Experience Matters

Our research into leading practices uncovered five trends that will redefine how customer insights teams operate: 1) Deep empathy, not stacks of metrics, 2) Continuous insights, not periodic studies, 3) Customer journeys, not isolated interactions, 4) Useful prescriptions, not past descriptions, and 5) Enterprise intelligence, not customer feedback.

Report 325
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Report: Evaluating Mobile eGift Card Purchasing Experiences

Experience Matters

Here’s the executive summary: Although smartphones are a convenient interaction channel, their small screens pose serious design challenges for companies. The report uses Temkin Group’s SLICE-B experience review methodology to assess the mobile sites of 10 retailers. Here are the overall results: Download report for $195.

Report 265
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Report: State of VoC Programs, 2014

Experience Matters

Looking ahead, companies plan on focusing less on multiple-choice surveys and more on interaction history and predictive analytics. In terms of metrics, our analysis shows that satisfaction and Net Promoter Score work most successfully at the relationship level, whereas Customer Effort Score works most successfully at the transactional level.

Report 251
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Lesson From Dana-Farber: Treat The Whole Person

Experience Matters

Your customers are the same. You need to understand, care about, and actively design for your customers’ emotional states. Goals, not just interactions. When customers interact with you, it’s often part of a broader goal. Spread the focus across your organization using Customer Journey Thinking.

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Exploring Multiple Emotions During Contact Center Interactions

Experience Matters

In a previous post, I discussed results from a joint study that we conducted with Mattersight Personality Labs (MPL) to examine customer emotions within contact center interactions. In addition to detecting the customer emotion, […].