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Report: The Future of Customer Experience Insights

Experience Matters

Our research into leading practices uncovered five trends that will redefine how customer insights teams operate: 1) Deep empathy, not stacks of metrics, 2) Continuous insights, not periodic studies, 3) Customer journeys, not isolated interactions, 4) Useful prescriptions, not past descriptions, and 5) Enterprise intelligence, not customer feedback.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails. This one’s easy.

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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

31% of respondents expect to spend more on voice of the customer software vendors in 2015 than they did in 2014 and only 2% expect to spend less. Social media and phone self-service interactions were the only areas that did not gain momentum. 81% of respondents expect to put more focus on customer insights and analytics.

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Report: The State of the CX Management, 2015

Experience Matters

Companies have also achieved the best scores we’ve seen for two of our four core competencies, Employee Engagement and Customer Connectedness. Executives in companies with stronger CX competencies also tend to focus more on building a customer-centric culture and less on cutting costs.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Every interaction has three components: Success, Effort, and Emotion.

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How does technology support the CX core competencies?

Clicktools

Customer Connectedness : Infuse customer insight across the organization. Competency 4: Customer Connectedness. Employee Engagement : Align employees with the goals of the organization.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

As you can see in our video Driving CX Transformation , the blueprint for a customer-centric culture is based on what Temkin Group calls the four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Mobile Mobile Mobile Formulations.