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How to Calculate Your Chatbot ROI

CSM Magazine

However, live chat support is limited by labour since one representative can only attend to one customer at a time. This necessitates hiring more agents to keep up with the demands of a growing customer base. How to calculate ROI of ChatBot? ROI can be calculated as follows: current value – cost of investment.

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Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

Enrique Gómez Alonso is since February 2015 Chief Customer Officer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. Understanding Quick ROI.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.

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Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). It marks the first step in building a customer base and generating initial revenue.

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What’s the Best Way to Increase Customer Retention?

CSM Magazine

Of course, every business wants to retain 100% of its customers (and increase the amount they spend!), but you’ll need to implement effective retention strategies if you want to keep hold of your customer base. To get started, take a look at these four ways to increase customer retention: 1. Automated Payments.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

This method helps to ensure that the OOH solutions are displayed to the right people at the right time, with the highest chance of the ad’s effectiveness and providing a measurable ROI.

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What is Personalized Customer Service?

Kustomer

In a world that’s so heavily focused on utilizing digital technology and social media to create convenient experiences for consumers, making your customer service communication lines as simple, seamless and tailored as possible to specific members of your audience is a must.