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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Enhancing customer retention in the telecom industry. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs.

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The Link Between RFM & NPS in Ecommerce Growth

Retently

Yet, while observation is arguably the most straightforward approach to forecasting customer behavior, it still requires significant effort. For a quicker result, NPS will do the job as it assesses customer attitude and loyalty to the brand. As a result, the higher the score, the higher the likelihood of future purchases.

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Create memories that tell your brand story

CX University

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

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A Comprehensive Guide to NPS in Retail

SurveySensum

Customer expectations have changed drastically, and businesses need to keep up if they want to stay competitive. So how can you stay ahead of the game? — By listening to your customers, of course! What’s a good NPS score in retail? But is it really the best way to measure customer loyalty and build healthy relationships?

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The Right NPS Methodology: Turning NPS Feedback into Action

SurveySensum

Positive Word of Mouth By calculating your NPS score you can easily identify your promoters who are more likely to become brand advocates. Increased Customer Retention By calculating your NPS score, you also find your dissatisfied customers, aka detractors. Are customers satisfied now?

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