InMoment XI

JANUARY 17, 2024

The Importance of Guest Experience Management Guest experience management is vital for hospitality brands looking to build a positive reputation, foster customer loyalty, achieve competitive differentiation, and ultimately drive long-term success and profitability. It also fosters a sense of loyalty among guests.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

NOVEMBER 16, 2022

Customer review management software. Traditionally, customer review management software makes it easier for businesses to manage their online reviews and streamline their reputation management efforts. Why businesses need customer review management software. Birdeye: the leading customer review management software.

Software 98

Software Management Multi-Channel System 98

LoyaltyPlus

AUGUST 17, 2021

Centurion, South Africa, 18/08/2021, Drukair, the national airline of the Kingdom of Bhutan has chosen LoyaltyPlus in a direct relationship for continuation of its Loyalty services through migration to a new Passenger Services Solutions (PSS) provider in 2021. It operates 9 aircraft to 9 destinations in the region and beyond.

Loyalty 52

Loyalty Airlines Loyalty Programs Hotels 52

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

LoyaltyPlus

APRIL 8, 2022

Currency Alliance is on a mission to create a Global B2B Loyalty Marketplace, with an extraordinary platform that any company can use to create their own loyalty ecosystems with complementary brands – regardless of size, industry, geographic location, and incumbent technology. Contact: Len Lubbe. Telephone: +27 82 452 3595.

Loyalty 52

Loyalty Airlines Customer Relationship Management Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52

ROI Loyalty Data Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

ShepHyken

DECEMBER 9, 2022

One way to align these two things is by providing omnichannel engagement or employing a contact center CRM. . A study by Aspect Software found that companies that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates compared to companies that don’t. . What is a contact center CRM? .

Customer Journeys 122

Customer Journeys Brands Sales Contact Center 122

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back. Reward customer loyalty. Pricing: Pricing isn’t about offering the lowest price.

Customer Journeys 92

Customer Journeys Customer Experience How To Loyalty Programs 92

Alida

FEBRUARY 22, 2017

The customer relationship management (CRM) market, for instance, reached $26.3 Many systems, such as CRM, measures the number of transactions a customer has with a brand. Loyalty program software does something similar, tracking how much people spend with a company. billion in market value by 2018.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

NobelBiz

OCTOBER 31, 2023

When the pressure rises, here’s how to elevate your customer support to the next level, solidifying trust and cementing loyalty. This predictive capability can be instrumental in strategizing marketing campaigns, loyalty programs, and more. Learn more about the real-time monitoring capabilities of NobelBiz OMNI+ here.

Call Center 105

Call Center Contact Center Software Contact Center Social Media 105

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Amity

SEPTEMBER 19, 2018

Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them. Information about your customers can be collected quite easily, using even the simplest of CRM software as well as your social media analytics.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

CSM Magazine

JANUARY 10, 2023

From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction. Collecting feedback customers can be a great way to staple customer loyalty and strengthen customer support. Utilize Customer Relationship Software (CRM).

Tips 52

Tips Self Service Omni-Channel CRM 52

Lumoa

JANUARY 19, 2023

These tools can be automation software, communication apps, or help desk suites. Tech Stack For Your Customer Experience Department Another crucial step as you build a customer experience department is to figure out what tools and software your customer experience department needs to implement its strategy.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

SurveySensum

SEPTEMBER 6, 2023

To effectively identify and categorize your promoters, it’s essential to leverage NPS software. On the other hand, advocates take brand loyalty to the next level. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back. Reward customer loyalty. Pricing: Pricing isn’t about offering the lowest price.

Customer Journeys 52

Customer Journeys Customer Experience How To Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

LoyaltyPlus

AUGUST 22, 2018

It sounds far-fetched, but the growing trend among businesses that aim to benefit fully from next-generation technology, is to exploit the application of game mechanics and to drive up loyalty by applying popular techniques upon which gaming is based.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

Tricia Morris

MAY 31, 2016

Denis Pombriant of Beagle Research presented this eye-opening statistic in his session on the new drivers of customer loyalty. Pombriant believes that loyalty is built on meeting customers in their moments of truth. Says G2 Crowd’s Chief Research Officer Michael Fauscette, “It’s just the way I connect; I want the software to not care.

CRM 40

CRM Customer Experience Self Service Conference 40

ProProfs Chat

FEBRUARY 22, 2019

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. This is the highest level of brand loyalty, which brings an unusual value to brand equity.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

SurveySensum

JULY 10, 2023

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. Conducting personalized marketing and loyalty programs to elevate the customer experience.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

BirdEye

OCTOBER 27, 2023

Maintain consistent engagement with Birdeye social media software. Loyalty programs Boost your customer retention acquisition process with loyalty programs. Well-planned loyalty programs not only help with customer retention but also entice prospects. What is customer acquisition CRM?

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

ProProfs Chat

JANUARY 18, 2019

Companies have realized the importance of this, which is evident from the increase in customer satisfaction and retention programs. Loyalty programs, customer surveys, and engagement have taken a forefront in marketing campaigns. Make sure your surveys are optimized for both mobile phones and desktop PCs for a wider reach.

Survey 66

Survey Loyalty Programs CRM Software 66

AskNicely

OCTOBER 10, 2017

For more online reviews and referred customers, use NPS to identify promoters and add them to marketing’s referral and loyalty programs. Identify passives and detractors, have your customer success team follow up with them directly, and add them to a product nurturing program to discourage churn. Activate advocates.

NPS 150

NPS Net Promoter Score Survey Ecommerce 150

SurveySparrow

AUGUST 30, 2023

Magnified Brand Loyalty A journey that focus on customer comfort and satisfaction nurtures brand loyalty. Elevated Brand Loyalty When customers feel heard, valued, and catered to, brand loyalty soars. Acknowledge repeat customers and celebrate their loyalty through tailored content. Is CRM a digital marketing tool?

Engagement 52

Engagement Marketing Customer Experience Omni-Channel 52