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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And more importantly, how can you ensure that it’s not costing you sales? One way to align these two things is by providing omnichannel engagement or employing a contact center CRM. . What is a contact center CRM? . Some of the benefits of using a contact center CRM include:  . What is omnichannel engagement? .

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. Sephora Beauty Insider, with 17M members making up 80% of annual sales.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. The emphasis on experience over sales creates a customer-friendly environment that has become central to Apple’s retail success.

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