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SAP Customer Engagement Initiative Projects for SAP CRM and Customer Experience are open for registration until November 10, 2023

SAP Customer Experience

Customer Experience (CX) and CRM technologies from SAP are intelligent customer experience solutions from SAP help you connect customer data, improve loyalty, and grow your business – powered by 50 years of industry expertise.

CRM 81
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? It collects core customer information from various channels (e.g. What is CEM?

CEM 281
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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69
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Introducing CRM Powered Proactive Messaging

Kustomer

Kustomer is proud to announce CRM Powered Proactive Messaging is now generally available! This means, we now offer the ability to use updates on custom objects (e.g. Now a customer’s product change can automagically inform them about changes in their order status, such as delivery notifications. Why is this important?

CRM 52
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Loyalty software – next generation CRM from LoyaltyPlus

LoyaltyPlus

Loyalty software – next generation CRM from LoyaltyPlus. Leading software solutions provider LoyaltyPlus believes local businesses have a unique opportunity to not only enhance existing customer service levels, but attract more business and capture more of the market by leveraging next generation CRM solutions.

CRM 40
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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52