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Navigating Multi-Channel Marketing: Advantages, Strategies, and Real-World Examples

SmartMessage Blog

What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. This expanded reach is essential in today’s diverse consumer market. in the competitive marketplace.

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Digital Omnichannel: Most Businesses Aren’t Where They Need to Be

NICE inContact

One top demand is for true omnichannel customer service , no matter the channel. We reported in the 2018 NICE inContact Customer Experience (CX) Transformation Benchmark that 91% of consumers expect a seamless omnichannel experience. Afterall, delivering on the omnichannel promise takes some effort. Is it worth it?

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A Deep Dive into Conversational Intelligence

InMoment XI

The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. In essence, conversation intelligence involves a multi-step process of data collection, preprocessing, language understanding, sentiment analysis, machine learning, and real-time analytics.

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Customer Experience Digitization: 7 Strategies to Get The Best Results

Lumoa

There are many studies that highlight consumers’ rising expectations regarding service quality. For instance, according to Salesforce, 57% of users prefer online communication channels , while 83% expect immediate assistance when contacting a company. A great example of this is Sephora.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Key takeaways: Consumers are subjected to marketing fatigue across industries. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

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The Digital Revolution: Rising Consumer Expectations

NICE inContact

Today, your customers are rapidly moving beyond first-generation digital channels (email, web chat, mobile apps) and on to next-generation digital channels (social media such as Facebook, LinkedIn, Twitter, etc. And companies are starting to invest in supporting these agent-assisted and self-service digital channels.

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3 Omnichannel Trends to Look Out For in 2021

Oracle

As companies continue to adapt to the changing commerce landscape consumers can expect important omnichannel advances in 2021. Following last year’s three omnichannel trends to watch out for in 2020 , this article looks at the top trends that you’ll likely see moving development forward in 2021.