Remove Consumers Remove Effort Score Remove Loyalty Programs Remove Touchpoint
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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality.

Retail 493
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? Set clear start and endpoints for your data collection efforts.

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Create memories that tell your brand story

CX University

Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space. Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation.

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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Many times, they’ve developed an emotional relationship with your company (often thanks to a positive customer experience or customer loyalty program) so they’re motivated to maintain that feeling. It’s a win-win for your brand advocacy efforts. Net Promoter Score. Customer Effort Score surveys.

Loyalty 88
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52