ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

InMoment XI

FEBRUARY 7, 2024

They’re engaging with hotels from any number of channels, including web browsers, mobile apps, messaging channels, social media, and review sites—among others. They expect instant engagement—any time of day. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Oracle

SEPTEMBER 16, 2020

They engage with brands in the way that’s most convenient for them at that given time and place. With this in mind, let’s take a look at 3 ways retailers can leverage loyalty engagement programs in this new normal. refer-a-friend to join the loyalty program for points/reward offering).

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. B2B vs. B2C conversion.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. It makes the experience fun, engaging, and, most importantly, rewarding.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

ShepHyken

FEBRUARY 18, 2024

I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

SmartMessage Blog

JULY 20, 2023

Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers. Customer loyalty and retention go hand in hand to empower stable financial power.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

SurveySparrow

FEBRUARY 22, 2024

For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. This consistent engagement keeps your brand on customers’ minds. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. B2B vs. B2C conversion.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? It is your guests’ first touchpoint with your restaurant. It is a powerful way to engage with people who have shown interest in your business offerings or website.

Marketing 63

Marketing Strategy Social Media Multi-Channel 63

SurveySensum

JANUARY 26, 2024

The customer journey is dynamic and multifaceted, encompassing stages from awareness and consideration to purchase and post-purchase engagement. From the initial interaction to the post-purchase engagement, we will understand each phase, uncovering the touchpoints that shape the customer journey.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

SmartMessage Blog

JULY 13, 2023

Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers. Customer loyalty and retention go hand in hand to empower stable financial power.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySparrow

JULY 18, 2023

Customer experience marketing is the key to unlocking personalized experiences, seamless interactions, and emotional connections that form the foundation of success. It encompasses all touchpoints in the customer journey, from brand awareness to post-purchase support.

Strategy 52

Strategy Marketing Customer Experience Omni-Channel 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

JUNE 29, 2023

With these best practices, you will not only drive revenue but also cultivate long-lasting connections with your customers. And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

CX University

NOVEMBER 21, 2020

Customer experience is most commonly misunderstood as customer service which refers to the types of assistance, advice, and levels of engagement customers endure before, during, and after a sales transaction. Which emojis are your customers using to remember their experiences with your brand?

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Currency Alliance

DECEMBER 7, 2016

Several years ago, the idea of customer engagement was much simpler. Now it’s difficult to say for sure whether there’s even such a thing as a traditional touchpoint anymore. Because ‘everywhere’ is a potential touchpoint. The smartphone has forever altered customer engagement.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

Given below are 6 touchpoints you can optimize at your stores to ensure a memorable shopping experience for your customers. Optimizing Touchpoints for a Memorable Experience Customers go through many touchpoints when shopping in-store. These touchpoints can be store layout, staff behavior, checkout process, etc.

Retail 52

Retail Customer Experience Touchpoint Survey 52

TechSee

MAY 19, 2021

view of customers by accumulating data from the various touchpoints that a customer may use to contact a company. Technology will be used to analyze live audio streams, recorded voice files, social media engagements, emails, or chats, storing this customer data to personalize the CX. Predict the Future with Data Analytics.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

SurveySensum

JULY 27, 2023

According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences. The NikePlus loyalty program is a key pillar in delivering personalized experiences. That’s also the power of understanding customer feedback and data.

Retail 52

Retail Examples Feedback Customer Experience 52

CSM Magazine

AUGUST 4, 2022

While customers are returning to physical shopping in the post-Covid economy, digital engagement strategies are still vital to retain customers and keep them satisfied. As a result, if retailers want to engage and connect on their needs, it is critical that they provide a wide range of support for rich and rewarding digital experiences.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

SurveySensum

JULY 6, 2023

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 4, 2023

Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. These touchpoints can provide you with crucial information on your customer’s needs and expectations and what you need to improve your customer experience.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. These touchpoints can provide you with crucial information on your customer’s needs and expectations and what you need to improve your customer experience.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

SurveySensum

JULY 18, 2023

The level of personalization you create for your customers enhances their experience, engagement, and satisfaction which ultimately drives your business growth. You eliminate potential points of friction in the shopping journey, making it easier and more enjoyable for customers to engage with your business. Nike is winning at this.

Retail 52

Retail Customer Experience Chatbots Touchpoint 52