The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
higher customer lifetime value by prioritizing CX Now comes the tricky part: How can we connect day-to-day activities and specific investments to those undeniable business benefits? NPS measures how likely a customer is to recommend a brand to someone else (friends, family, colleagues). Net Promoter Score What is it? What are its pros?
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