Likert Scale: Gauging the Attitudes of Your Customers
InMoment XI
MARCH 4, 2024
The Likert Scale, named after psychologist Rensis Likert, is a widely used tool in social science research and survey methodology for measuring attitudes, opinions, and perceptions of respondents. Researchers can customize Likert scale questions to fit their specific research objectives and contexts. What is the Likert Scale?
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