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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

The customer stories shared at various touch points throughout the customer journey not only capture the thoughts, feelings, and attitudes within each unique experience, but confirm the congruence—or lack thereof—between customer expectations and the reality of the experience delivered.

Brands 493
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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. Could your company fill this void with exceptional customer service and thereby win over disenchanted consumers?

Analysis 260
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

It often involves collecting and analyzing integrated CX data, which can be valuable for gathering actionable insights, making informed business decisions, improving service offerings, and tailoring experiences to meet customer expectations. It also fosters a sense of loyalty among guests.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

It includes every touchpoint a customer has with the retailer, whether it’s walking into a store, speaking to customer representative or unwrapping the product at home. However, with technological advancements, now most companies operate in both spaces: in-store and online.

Retail 78
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. At the same time, it is also what most companies are missing. How do you take action on customer experience? Listen to your customers. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

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40 Customer Retention Statistics You Need to Know

GetFeedback

Unhappy customers are more likely to leave, and when they do, they take a piece of your business with them. More and more, companies are recognizing just how much customer happiness impacts revenue , and they’re focusing on transforming their customer experience to meet modern expectations. CallMiner ).