Customer Bliss
APRIL 18, 2017
Anne Herman is the Chief Customer Officer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Anne is the third Chief Customer Officer for MSA. ” They wanted to close the gap between a metric they used and the customer satisfaction around it.
Customer Bliss
AUGUST 22, 2018
11 Statements to Assess if Your Company Needs a Chief Customer Officer. There is someone in our company who clarifies what we are to accomplish with customers. Clear metrics exist for measuring progress that everyone agrees to use. Implementation tip : Start with customer-asset metrics. Yes, there is.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Bliss
AUGUST 22, 2018
11 Statements to Assess if Your Company Needs a Chief Customer Officer. There is someone in our company who clarifies what we are to accomplish with customers. Clear metrics exist for measuring progress that everyone agrees to use. Implementation tip : Start with customer-asset metrics. Yes, there is.
Customer Bliss
MARCH 12, 2020
Leaders should do the following three things when you take on the responsibilities of a chief customer officer or head of customer experience. Bring the CFO, CMO, CEO—all the alphabet people—and do the customer math. Unite Your Team with this Board-Level Metric. Create One Version of the Truth.
CCO Council
JUNE 24, 2014
Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.
Alida
MARCH 10, 2017
The call to “improve the customer experience” is a nebulous one. CX programs often fall back on metrics such as Net Promoter Score to track success, without ever linking back to critical metrics such as churn, lifetime value (LTV) and revenue. For more information, download The Enterprise Guide to Customer Experience.
Horizon CX
DECEMBER 27, 2019
During my ten years plus tenure as a corporate CX director, I introduced NPS to the leadership team to which they readily understood the concept and its simplicity and fully embraced NPS as the key performance metric in evaluating customer satisfaction and loyalty. It complements other CX metrics but is less likely to stand alone.
Expert insights. Personalized for you.
118 
Let's personalize your content