Lumoa

FEBRUARY 14, 2024

A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. The Salesforce State of the Connected Customer Report found that 88% of buyers say their experience is as important to them as a company’s products or services. This is the quality that draws people to your brand.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

GetFeedback

SEPTEMBER 18, 2019

Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand. Finding no.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

CSM Magazine

MARCH 13, 2024

In this article, we’re going to explore how you can supercharge your branding efforts by leveraging the power of customer success management. Whether you’re a startup looking to make a splash or an established business aiming to solidify your brand presence, CSM can take you to the next level.

Customer Success 52

Customer Success Brands Management How To 52

Kayako

FEBRUARY 14, 2018

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance. That’s the job of your product and brand.

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

C3Centricity

JUNE 8, 2020

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.

Hospitality 268

Hospitality Customer Centricity Hotels How To 268

GetFeedback

NOVEMBER 19, 2018

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Although there are newer versions of the conversion funnel that track the Retention stage at the end, there’s an even better method of measuring and maintaining customer retention: the loyalty loop.

Loyalty 220

Loyalty Net Promoter Score NPS Effort Score 220

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Keeping customers is a company-wide effort; here are five ways to build your customer’s loyalty. To paraphrase Maya Angelou, people will never forget how you made them feel. Reward their loyalty.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

Beyond Philosophy

DECEMBER 8, 2023

While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. They certainly are, but not all repeat business is a result of loyalty. First, let’s establish clear definitions for customer loyalty and inertia.

Loyalty 89

Loyalty Airlines Consulting Financial 89

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Learn more about how to set up your Mission, Strategic Vision, and Team Charter here. Strategy First.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

SurveySparrow

OCTOBER 9, 2023

Have you ever wondered what goes into creating a brand name that sticks in people’s minds? Most importantly, it distinguishes a brand amidst the competition. That’s the level of influence a well-crafted brand name holds, a fact reinforced by the world’s most valuable brands. What is a Brand Name?

Brands 52

Brands How To Culture Survey 52

Lumoa

FEBRUARY 16, 2023

This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business. It could cover products, services, prices, and brand perception. In recent years, VoC has gained popularity as new technologies have expanded how companies receive and process customer feedback.

Voice of Customer 236

Voice of Customer How To Feedback Return on Investment 236

Beyond Philosophy

DECEMBER 14, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. Let’s begin by defining customer loyalty and inertia.

Loyalty 89

Loyalty Rewards Programs Loyalty Programs Airlines 89

Comm100

AUGUST 1, 2023

Personalization in customer service – What is it and how to deliver it 71% of consumers expect companies to deliver personalized interactions, according to the latest McKinsey & Co. Organizations can increase new business, increase customer satisfaction and loyalty, and drive repeat business. s personalization survey.

Customer Service 159

Customer Service How To Omni-Channel Video 159

Lumoa

AUGUST 25, 2020

How would you rate your customers’ emotional investment in your brand? Do they connect with what you stand for or do they just see you as one service provider among many? And most importantly, if it’s an area you’re struggling in, how can you get better at it? Do they love you? Do they care about what you have to say?

Customer Engagement 208

Customer Engagement Engagement How To Social Media 208

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CloudCherry

SEPTEMBER 19, 2018

Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. How to Measure a CEM Program’s Financial Returns. Connecting Your CEM Goals to Financial Metrics. Increased sales.

ROI 256

ROI Financial CEM Metrics 256

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. They typically involve incentives for spending money on a brand through points, perks, upgrades, or free products. Loyalty programs have now evolved to include enhancing the customer experience.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

SurveySensum

FEBRUARY 7, 2024

In a world flooded with information and shrinking attention spans, grabbing your audience’s attention requires more than just catchy intros—it demands building a deep emotional connection. Motista reveals a significant trend: a remarkable 71% of individuals recommend a brand influenced by the emotions it triggers in them.

Connections 52

Connections Social Media Survey Feedback 52

NICE inContact

AUGUST 27, 2019

Customer experience is the name of the game today, with more brands competing based on customer experience (CX) as a key differentiator than price or product innovation. As we’ve said before, customer experience comes down to how your customers feel about your brand. 1) Be personal. 3) Be results driven.

Connections 149

Connections Tips Social Media Multi-Channel 149

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Why do I need to engage my customers?

Brands 121

Brands Engagement How To ROI 121

NICE inContact

JULY 16, 2019

The connections between customer experience and loyalty are clear. Let’s take a closer look at the actual emotions that inspire loyalty. We’ve narrowed it to 5 key emotions for loyalty: Surprise Familiarity Relief Gratitude Belonging. Emotions that inspire customer loyalty. How to make it happen?

Loyalty 159

Loyalty Social Media Call Center Chatbots 159

CSM Magazine

NOVEMBER 28, 2022

Read on to learn more about how recognizing your military base can help boost brand loyalty: Word-of-Mouth plays a major role in this community. The military is a segment of the population that has a deep sense of loyalty to their country and its brand. Here is how it can help: Offer a discount. Conclusion.

Customer Base 52

Customer Base Loyalty Brands Customers 52

BirdEye

JULY 6, 2023

The current digitally connected world makes that process very easy. This blog post covers the top 8 types of messages that customers can leverage to stay connected with their customers. In such instances, businesses can send important communication with MMS without compromising their brand identity or design ethos.

Connections 98

Connections Communication Video Customers 98

Gainsight

APRIL 9, 2024

Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

Connections 52

Connections Chief Customer Officer e-support Roadmap 52

CSM Magazine

FEBRUARY 29, 2024

Here are some tips on how to personalize omnichannel experiences: 1. This will increase the likelihood of customers making a purchase and returning to your brand. Create consistent branding: Ensure that your brand’s messaging and visual identity are consistent across all channels.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Comm100

NOVEMBER 8, 2023

In the vibrant universe of the gaming and online gambling industries, VIP players aren’t just valued customers; they’re akin to brand ambassadors. But with player preferences evolving at lightning speed, how can companies ensure their VIPs receive unparalleled support that keeps them coming back for more?

Multi-Channel 130

Multi-Channel Omni-Channel How To Chatbots 130

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

Experience Investigators by 360Connext

OCTOBER 17, 2023

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. This is why we have to continually connect to the business why. And yet, leadership buy-in is a critical part of customer experience success.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty.

Loyalty 52

Loyalty Brands Self Service e-support 52

Experience Investigators by 360Connext

NOVEMBER 17, 2020

We know that building loyalty requires more positive interactions than negative ones. So let’s get proactive about how we thank customers. To inspire you, here are a few of my favorite examples and ideas around how to do this. Simple, but a really nice way to connect with customers in an unexpected way.

How To 372

How To Airlines Social Media Tips 372

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Strategy Social Media Communication 98

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98

Survey Brands Strategy Social Media 98

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. In addition, it is a nice touch to reach out to those customers who already promote your brand in social media or blogs and offer them a gift to reward their loyalty and willingness to recommend you.

NPS 148

NPS Net Promoter Score Feedback Case Study 148