Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySparrow

JUNE 28, 2023

Thus, it fosters customer engagement, driving an uptick in conversion rates. In essence, personalization humanizes business interactions, creating meaningful relationships that resonate with customers, positively impacting the brand’s reputation and growth. Here are a few examples: 1.

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Industry Tips Customer Experience Healthcare 52

Kitewheel

FEBRUARY 11, 2020

There is a risk here of customers seeing this two (or more) tiered system and being even further disgruntled that some are able to pay for extra quick boarding, check-in, and security. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app.

Airlines 52

Airlines Industry Loyalty Programs Travel 52

Magellan Solutions

FEBRUARY 9, 2021

With the availability to cover the whole day, customers will have little reason to complain. Increase customer engagement. This allows a chance to make a good impression and give customers a reason to stick around. Some may be customers who switch to using chat instead of email/phone support. Customer care support.

Ecommerce 52

Ecommerce Loyalty Programs Customer Service Representative Travel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. The most important difference is in the flexibility that a SaaS points bank confers.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

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Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Of course, this has happened before in other jurisdictions.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

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Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

DECEMBER 20, 2022

So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.

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Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

NobelBiz

JULY 25, 2023

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. For instance, different date formats across systems are standardized.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

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Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 9, 2022

Behind the scenes, ‘API-enabled’ (or ideally ‘API-first’) implies a technical architecture that allows computer systems to interact with each other – allowing each to perform those tasks for which it was optimized – and that most of the systems are relatively independent in how they operate. Features of an API-first loyalty platform.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. The only efficient path forward is to put headless technology in front of your legacy systems – or, to migrate altogether.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Now, these legacy systems are showing the strain. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank.

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Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. putting the customer at the center of your business model.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Kudos to them. Or, perhaps the move wasn’t so bold?

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Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MAY 9, 2019

The one thing that will differentiate each provider will be the unique customer data they capture from every touchpoint, and how they put that data into action to deliver a compelling enough value proposition to keep the customer coming back time and time again. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveySparrow

APRIL 17, 2020

This puts additional pressure on businesses to revamp their product pages and curate outstanding customer experiences to not only boost conversions but also improve customer relations and build a stream of loyal and long-term clients. Pick the Right Technology Platform.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

ProProfs Chat

DECEMBER 17, 2021

Whereas embedding an in-app feedback system reveals your notion of being responsible and caring. App users will undoubtedly remain engaged when they have an option to share their issues and experiences. So, a good feedback system will let you know the bugs and issues in your software. Keeps You In-Tune With Your Customers.

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Tools Feedback Roadmap Survey 52

ClearAction

MAY 28, 2015

It should also includes online communities of other types, including online rating systems like Yelp, TripAdvisor, just to name just a few. When you connect the feedback dots, you make things better for all customers, not just one at a time. Q: Can companies turn their customer experience reputation around? A: Absolutely.

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Company Customer Experience Social Media Customer Journeys 48

ClearAction

AUGUST 21, 2016

It should also includes online communities of other types, including online rating systems like Yelp, TripAdvisor, just to name just a few. When you connect the feedback dots, you make things better for all customers, not just one at a time. Q: Can companies turn their customer experience reputation around? A: Absolutely.

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Brands Customer Experience Social Media Customer Journeys 54

LiveChat

DECEMBER 27, 2016

What paperwork needs to be done for taking taking a loan in the bank? Thing about everything that comes with the process and write about it from your own and your customers’ experience. Just measure the results and watch customers’ feedback to know which one they like the most. Loyalty programs. Gathering feedback.

Marketing 51

Marketing Social Media Loyalty Programs Customer Centricity 51

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. In that world, every change was expensive and slow, because of the effort on both the frontend and backend systems.

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Loyalty Customer Engagement Engagement CRM 59