Remove B2C Remove Brands Remove Connections Remove Loyalty Programs
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. In addition, the author includes two additional trends.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. It also includes a short list of what to consider when protecting customer loyalty.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether the first connection with your lead happens on social media or your website, the right response time SLA will keep them on track to becoming a customer. Live chat users expect to be connected to an agent in a minute or less during online business hours. B2B vs. B2C conversion. Conclusion.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. What is Brand Loyalty and How Can You Build It?

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Define and consider the specific points of interaction between each customer persona and your brand. Their goals with your brand. Prioritizing improvements along the customer journey.

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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

They quickly switch from one brand to another if these needs aren’t met. For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. How to Make Loyalty a New Business Line for your Brand?