Waypoint Group

JUNE 13, 2018

It’s not that driving better customer experiences (CX) is a bad thing; it’s that there could be a higher calling for CSMs, if customers have an appetite for it. you should assume these customers have an appetite for it, but again you best make sure you know the answer). One more hint: Voice-of-customer <> NPS!

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). To differentiate customer experience, set your sights higher than industry norms.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Waypoint Group

MAY 23, 2018

So what metrics are good indicators of strengthened customer relationships? Consider using a B2B-centric customer feedback tool such as TopBox to be able to collect and visualize the health of the account in a scalable way. Now the process is easy: Engage the right contacts with an open mind.

Measurement 40

Measurement Customer Success Metrics B2B 40

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

ClearAction

MAY 18, 2017

Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. All of the other efforts in the list above are means toward this end. and continuing VoC education (certifications, conferences, etc.).

ROI 54

ROI Feedback Survey Financial 54

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. See the full B2B CXM series.

B2B 48

B2B Customer Experience Customer Centricity Customer Experience Management 48

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Melinda Gonzalez. Morika Georgieva.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 49

Customer Experience Video Sales ROI 49

Waypoint Group

NOVEMBER 6, 2015

It’s critical to understand not only the percentage of customers that are “happy” but to also know why or why not. Armed with effective analysis and a powerful financial story, you can use voice of customer insight to truly accelerate growth for the company. I wonder what that would taste like…but I digress.

Analysis 40

Analysis B2B Feedback Net Promoter Score 40

SmartKarrot

AUGUST 22, 2022

VOC helps businesses understand consumers’ real needs and desires to make decisions about product development, marketing campaigns, and other business initiatives based on real customer insights rather than guesswork. Voice of the Customer (VOC) is a critical component of any marketing strategy.

Examples 10

Examples Tools Social Media Banking 10

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Totango

JULY 23, 2019

The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Escalation.

Customer Success 89

Customer Success Effort Score Customer Centricity Customer Journeys 89

Wootric CX Blog

MARCH 18, 2021

Get the ebook, CX FOR EVERY STAGE: How to scale your Voice of Customer program from startup to enterprise. Customer insights through machine learning. The most insightful input from customers comes in the free-text portion of your surveys. Yes, it’s time to level up your CX program! Medium touch.

Net Promoter Score 52

Net Promoter Score Effort Score How To NPS 52

Totango

JULY 23, 2019

The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Escalation.

Customer Success 63

Customer Success Effort Score Customer Centricity Customer Journeys 63

SmartKarrot

NOVEMBER 23, 2022

Controlling Service financials & profitability ( inc cost optimization for capacity customers). Helping to understand existing processes and create new ones, both internally and with a customer. Providing insight and relaying the voice of customers with internal teams. Manage incoming cases to customer support.

Customer Success 19

Customer Success Hospitality Customer Satisfaction B2B 19

ClearAction

FEBRUARY 23, 2015

Acknowledge that there are a lot of things behind-the-scenes that customers think about and consult, and it’s an incomplete journey map until you’ve discovered those aspects of the customer’s experience. For B2B in particular, find out who cares about what and why for each step of the customer experience journey.

Customer Journeys 77

Customer Journeys Customer Experience Customers ROI 77

CXApp

JUNE 19, 2018

Perhaps one of the most significant B2B marketing challenges any team or brand faces is the act of integrating C-Suite executives and upper management. They are essentially a high-touch or heavily-involved type of customer that requires white-glove handling but also serves as a double-edged sword as being brought in as subject matter experts.

Engagement 40

Engagement Meeting Conference Customer Experience 40

ClearAction

FEBRUARY 23, 2015

Acknowledge that there are a lot of things behind-the-scenes that customers think about and consult, and it's an incomplete journey map until you've discovered those aspects of the customer's experience. For B2B in particular, find out who cares about what and why for each step of the customer experience journey.

Customer Journeys 48

Customer Journeys Customer Experience ROI Customers 48

Wootric CX Blog

OCTOBER 7, 2020

By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business.

ROI 52

ROI Report Net Promoter Score Effort Score 52