SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. This is where B2B SaaS feedback software comes to the rescue! What is B2B SaaS feedback software?

B2B 52

B2B Software Feedback NPS 52

Forrester's Customer Insights

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 58

B2B Online Experience Marketing Trends 58

Forrester's Customer Insights

APRIL 4, 2024

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

B2B 51

B2B Company Sales Customers 51

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

Forrester's Customer Insights

FEBRUARY 27, 2024

Forrester’s B2B event trends survey is back and we invite you to participate! Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations.

B2B 54

B2B Trends Survey Marketing 54

Forrester's Customer Insights

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 39

B2B Sales Marketing Company 39

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. This is where customer feedback tools become essential. But what exactly a B2B service feedback tool is?

B2B 52

B2B Tools Feedback Comparison 52

SurveySensum

AUGUST 8, 2023

According to a Microsoft Dynamics 365 State of Global Customer Service Report , 95% of consumers consider good B2B customer service essential for earning loyalty. Remember the old saying, “A happy customer is a loyal customer”? That’s where customer feedback comes into play. That’s right!

B2B 52

B2B Feedback Customer Service Self Service 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score Effort Score NPS 52

SurveySensum

AUGUST 9, 2023

Welcome to the world of B2B SaaS, where your product’s success depends on keeping your customers happy. Think about this: How well do you really know what your customers want and need? Imagine this: Your customers take charge and start using your product. Because only then you can gain valuable customer insights.

B2B 52

B2B Survey Tips User Experience 52

Forrester's Customer Insights

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 59

B2B Marketing Resources 59

Forrester's Customer Insights

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 31

B2B Groups Measurement Sales 31

Forrester's Customer Insights

APRIL 3, 2024

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

B2B 33

B2B Guidelines Brands Communication 33

Forrester's Customer Insights

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 35

B2B Financial Consumers Government 35

Forrester's Customer Insights

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 64

B2B Customer Engagement Technology Marketing 64

Forrester's Customer Insights

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 48

B2B Analytics Measurement Survey 48

Forrester's Customer Insights

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 45

B2B Marketing Measurement Data 45

Forrester's Customer Insights

AUGUST 14, 2018

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

Customer Journeys 131

Customer Journeys B2B Exercises Leadership 131

Forrester's Customer Insights

MARCH 27, 2024

B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions.

B2B 31

B2B Chatbots Interaction Marketing 31

Forrester's Customer Insights

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 58

B2B Sales Communication Technology 58

Forrester's Customer Insights

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 36

B2B Course Sales Strategy 36

Forrester's Customer Insights

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 56

B2B Sales Marketing Management 56

Forrester's Customer Insights

OCTOBER 25, 2022

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.

B2B 49

B2B Trends Technology Marketing 49

Forrester's Customer Insights

NOVEMBER 28, 2023

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 36

B2B Marketing Customers Customer Insights 36

Forrester's Customer Insights

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 49

B2B Marketing Tips 49

Forrester's Customer Insights

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 49

B2B Data Technology Marketing 49

Forrester's Customer Insights

NOVEMBER 27, 2023

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 36

B2B Measurement Marketing Survey 36

Forrester's Customer Insights

NOVEMBER 9, 2023

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

B2B 53

B2B Connections Marketing 53

Forrester's Customer Insights

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 49

B2B Survey Brands Communication 49

Forrester's Customer Insights

AUGUST 24, 2021

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

Advertising 58

Advertising B2B Data 58

Forrester's Customer Insights

AUGUST 8, 2023

Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.

B2B 49

B2B Sales Marketing Strategy 49

Forrester's Customer Insights

JANUARY 26, 2021

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. While gender diversity in B2B sales is severely lacking, company […]. And when it comes to the coveted top sales jobs, women hold only 12% of those positions.

B2B 60

B2B Sales Company Employee Experience 60

Forrester's Customer Insights

AUGUST 3, 2021

What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.

B2B 61

B2B Connections Sales 61

Forrester's Customer Insights

MARCH 21, 2022

For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.

B2B 49

B2B Marketing Strategy 49

Forrester's Customer Insights

JUNE 27, 2022

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. In the second, I described the critical strategy, audience, product, and revenue information […].

B2B 47

B2B Marketing Strategy 47

Forrester's Customer Insights

MAY 24, 2022

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

B2B 49

B2B Marketing Interaction Industry 49

Forrester's Customer Insights

MARCH 10, 2022

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.

B2B 49

B2B Sales Customer Centricity Brands 49