ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Is your customer data out of date? Create a customer persona – creating a persona will help you tailor your messaging and design to meet the needs of your target audience. A persona is an archetype of your ideal customer.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Why is B2B CX Important?

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? Let’s dive in!

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

ShepHyken

MARCH 12, 2021

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Understanding Buyer Strategy . The pandemic has brought everyone back to basics.

Strategy 147

Strategy Self Service Customer Journeys B2B 147

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? Let’s dive in!

B2B 52

B2B Net Promoter Score Effort Score NPS 52

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Leverage Voice of Customer Feedback. Review and Enhance Features.

B2B 62

B2B Strategy Customer Success Customer Centricity 62

SurveySensum

JULY 25, 2023

You’re eager to identify areas for improvement and boost customer satisfaction. So you decide to conduct a B2B survey. However, when you send out the survey to your customer base, you’re met with a dishearteningly low response rate. The same holds for B2B surveys. So, let’s jump right in.

B2B 52

B2B Survey Customer Satisfaction Feedback 52

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journeys Study Customers 109

CSM Magazine

MAY 16, 2023

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. Providing an outstanding customer support experience can strengthen these relationships.

B2B 52

B2B Financial Customer Centricity B2C 52

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach. In the end, everything is connected.

B2B 98

B2B Customer Experience Roadmap Culture 98

Daniel Group

JULY 17, 2020

Welcome to Success Strategies. B2B Customers have a very different set of needs to be happy with your company and to remain loyal. Compared to B2C, the B2B purchase is not a one-time, one-on-one interaction. The B2B provider is often an extension of the customers’ business operations. Here’s why.

B2B 52

B2B B2C Feedback Survey 52

Bill Quiseng

DECEMBER 13, 2021

Customer loyalty is not by offering discounts, upgrades, or subscriptions to repeat customers. Real customer loyalty is built on service so great that customers return again and again, raving to others along the way. What’s better than gaining a new customer? Why Does Customer Service Impact Retention?

Customer Retention 173

Customer Retention Customer Service B2C Customer Service Strategies 173

Customer Bliss

MARCH 28, 2018

If you’re leading customer experience work within an organization, one of the keys to success is to listen to others. In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work.

B2B 171

B2B Chief Customer Officer Net Promoter Score Culture 171

SurveySensum

OCTOBER 27, 2023

In today’s digital landscape, where your online reputation has the power to determine your B2B business’s fate, customer feedback stands as the cornerstone of your success. And when we say customer feedback, we mean every facet of it – not just the good but also the criticisms. Can I ever recover from this?”

Strategy 52

Strategy How To B2B Social Media 52

TechSee

APRIL 3, 2018

Customer churn in the age of information is a fact of life for every business in every industry. Customers have unprecedented access to data, enabling easy comparisons of alternatives, as well as hassle-free provider changes with a simple click of a button. Customer churn formula. The price of a high customer churn rate.

Customer Retention 141

Customer Retention Technology Strategy Analytics 141

Kustomer

JANUARY 21, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Steve Walker and Troy Powell from Walker to uncover the secrets of their newest research report focused on the differences between B2C and B2C customer experience. Humanizing the Customer Experience.

B2B 95

B2B Company B2C Customer Centricity 95

Forrester's Customer Insights

OCTOBER 26, 2022

As B2B companies look to minimize risk, those that orient their strategies and operations around their customer base will come out ahead.

B2B 26

B2B Strategy Customer Base Customers 26

Retently

JUNE 28, 2023

Pricing strategy is one of the most important aspects of a business. The pricing strategy of offering a more expensive product than competitors is often referred to as price-quality signaling. While the price of your product undeniably affects customer perception, does it also have an effect on satisfaction?

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. Tip 2: Automate customer interactions.

B2B 49

B2B Tips Customer Experience B2C 49

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. In gathering VoC research, ERDM Corp.

B2B 59

B2B Marketing Study Connections 59

Gainsight

MAY 23, 2023

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. So it’s complicated for the customer.”

Customer Success 59

Customer Success Strategy Chief Customer Officer Conference 59

ERDM

APRIL 16, 2020

B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers. Recent Voice of Customer (VoC) research conducted by my company, ERDM Corp., based DuPont Safety and Construction. In gathering VoC research, ERDM Corp.

B2B 52

B2B Marketing Study Connections 52

Daniel Group

FEBRUARY 3, 2022

Focus on Customer Experience! The start of a new year is the perfect time to focus on Customer Experience. Regardless of what type of B2B business you are in, your company changed in the last two years. Your customers have changed too. How your customers feel about you is paramount for referrals. Lynn Daniel.

Customer Experience 105

Customer Experience B2B Touchpoint Employee Engagement 105

West Monroe

NOVEMBER 18, 2021

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. Enhancing the ease of user interface, maintaining ongoing customer support strategies, and driving adoption in a scaled fashion are key strategies in both consumer and business IT.

B2B 40

B2B Marketing B2C Software 40

West Monroe

NOVEMBER 18, 2021

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. Enhancing the ease of user interface, maintaining ongoing customer support strategies, and driving adoption in a scaled fashion are key strategies in both consumer and business IT.

B2B 40

B2B Marketing B2C Software 40

LiveChat

SEPTEMBER 19, 2018

Companies that take customer service seriously and make it a priority in the early stages of existence, shouldn’t forget about customer success management. It’s often mistaken with customer support, so let’s clarify. Customer success management is the next layer on the top of a successful customer support team.

Customer Success 106

Customer Success Strategy Management CRM 106

CX University

MARCH 18, 2024

In today’s digital age, businesses are on a mission for fresh, exciting ways to connect with their customers and craft unforgettable, personalized journeys. By analyzing this wealth of data using sophisticated algorithms, businesses can gain deep insights into individual customer preferences, behaviors, and intent.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

B2B 99

B2B Marketing Social Media Report 99

Totango

JUNE 9, 2020

The COVID-19 pandemic may have radically altered the marketplace around us, but the fundamentals of customer renewal strategies remain the same. Customers have always based their renewal decisions on emotional connections, financial realities, and the amount of trust they have that a service can deliver sustained value.

Strategy 62

Strategy Financial Effort Score Software 62

Wootric CX Blog

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. He’s now Vice President, Customer Experience Strategy at Oracle.

NPS 69

NPS B2B Net Promoter Score Effort Score 69

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. Most expect to see CS emerging as a growth engine.

Customer Success 94

Customer Success Consulting Customers Leadership 94

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Understand Customer Retention.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

SurveySparrow

APRIL 11, 2021

This is where having a lead nurturing strategy helps businesses big time. The nurture marketing definition says- “Marketing by constantly engaging with the clients” It is considered to be an extremely effective strategy if you want to convert your leads into customers. . What is a lead nurturing strategy?

Strategy 98

Strategy How To Effort Score Social Media 98

Integrity Solutions

AUGUST 24, 2022

And are there specific sales training strategies behind that critical investment to help ensure its success and strong ROI? Most B2B buyers now want to be sold virtually ; yet most companies aren’t properly equipping their sales teams to meet these demands. 4 Questions to Assess Your Sales Training Strategies.

Training 88

Training Sales Strategy Study 88

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot. Nurture with Networking Events.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Customer Bliss

JUNE 8, 2020

Recently, I was joined by Yamini Rangan, chief customer officer of Hubspot for a LIVE version of my podcast, the Chief Customer Officer Human Duct Tape Show. In your experience, what’s been your biggest challenge regarding disruption to the company culture toward a more customer centric or customer enlightened one?

Chief Customer Officer 210

Chief Customer Officer Customer Centricity Financial Culture 210

CSM Practice

JULY 6, 2020

After all, the very motive of these companies is to adapt to the situation, and further improve the overall performance through expansion selling strategies. But recently, their customers have struggled with reduced budgets and an unpredictable economy. 3. Changing Customer Priorities. 1. Fewer New Prospects.

Company 71

Company Strategy Tips Sales 71