Totango

MAY 7, 2024

Strategy #1: Use a RACI matrix to assign ownership At Totango + Catalyst, we’ve found that using a responsibility assignment matrix (also known as the RACI matrix) has been a great way to get our CS and Sales teams on the same page. Strategy #2: Align on customer outcomes Both teams should be laser-focused on customer results.

71

71

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience.

Competitive Advantage 208

Competitive Advantage Customer Experience Net Promoter Score Effort Score 208

CSM Magazine

FEBRUARY 12, 2024

Businesses are continuously on the lookout for innovative approaches to enhance their customer outreach and engagement strategies. However, one essential element of customer communication often goes unnoticed – outbound voice communication. Increasing Sales: One of the primary objectives for many businesses is to increase sales.

Communication 52

Communication Strategy Contact Center Software Contact Center 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

Connections 52

Connections Strategy Marketing Gamification 52

Totango

JULY 29, 2022

Did you know that 70% of revenue in a subscription-based business comes from existing customer renewals and upsells? In order to ensure renewals and maximize upsell opportunities, it’s important to consistently provide value throughout the entire customer journey. Customer Expansion at its Core . Driving Expansion .

Strategy 112

Strategy Metrics Customers Consumers 112

ShepHyken

OCTOBER 21, 2022

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further.

Strategy 72

Strategy Marketing Customer Experience Customer Centricity 72

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

Strategy 147

Strategy Self Service Customer Journeys B2B 147

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Customer Engagement 97

Customer Engagement Engagement Tips Strategy 97

ShepHyken

MAY 16, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Are You Tracking the Customer Service Metrics That Really Count? Does the customer come back? by Jonathan Byrnes and John Wass.

Customer Service 64

Customer Service Net Promoter Score Airlines Customer Journeys 64

ShepHyken

FEBRUARY 26, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I have added my comment about each article and would like to hear what you think too. This article has three more reasons.

Customer Service 62

Customer Service Call Center Ecommerce Call Center Experience 62

BirdEye

APRIL 11, 2023

A business strategy template is a must-have tool for establishing business objectives and actions needed to reach your goals. In this article, we’ll share the top business strategy templates and how to use them to plan the future of your business. Table of contents What is a business strategy?

Examples 98

Examples Strategy Analysis ROI 98

ShepHyken

FEBRUARY 26, 2021

This week we feature an article from Jyothi Tulasi, Outreach SEO Specialist at SmartKarrot Inc. She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. Provides a good solution to customer problems.

Customer Journeys 117

Customer Journeys Engagement Strategy Marketing 117

ShepHyken

JANUARY 22, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I have added my comment about each article and would like to hear what you think too. How do you keep your loyal customers?

Customer Service 48

Customer Service Self Service Contact Center Loyalty 48

BirdEye

JUNE 1, 2023

In the same way, a benchmarking strategy can propel your company to achieve your loftiest goals. In this article, we’ll break down different types of benchmarking and leave you with six easy steps to create your own benchmarking strategy. Why is a benchmarking strategy important? Why is a benchmarking strategy important?

Strategy 98

Strategy Metrics Competitive Advantage Transportation 98

ChurnZero

MARCH 28, 2023

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy.

Customer Engagement 52

Customer Engagement Engagement Company Strategy 52

Amity

DECEMBER 21, 2017

Below is our annual holiday reading list, the best articles of 2017, curated, organized, and ready to be enjoyed. Why not start with some Customer Success videos? 6 TED Talks That Are Surprisingly Relevant to Customer Success. 5 Powerful Videos That Spotlight Customer Advocacy. 2017 Rewind: Your Customer Success Playlist.

Customer Success 107

Customer Success Tips Video Measurement 107

ShepHyken

AUGUST 24, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Can Artificial Intelligence Improve Your Customer Service? The question is, do they really improve your customer service?

Customer Service 84

Customer Service Contact Center Tips Chatbots 84

Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. Prioritize video campaigns. — Oracle (@Oracle) January 30, 2018.

Customer Base 42

Customer Base Strategy Marketing Social Media 42

Lumoa

NOVEMBER 17, 2022

The evolution of customer experience in e-commerce has grown exponentially since the pandemic making customer experience more important than ever. Customers search for easy shopping solutions on clear, engaging websites. Customer Experience in E-commerce Trend Predictions for 2023. Multiple customer support options.

e-support 208

e-support Customer Experience Social Media Chatbots 208

CSM Magazine

DECEMBER 8, 2022

In today’s business world, about 89% of businesses compete solely based on customer experience (CX). Building a solid customer experience strategy to attract new customers and retain existing ones is even more crucial for business success now. But building your CX strategy from scratch can be a daunting task.

Self Service 52

Self Service Net Promoter Score Strategy Effort Score 52

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Brand surveys help businesses understand customers’ perceptions.

Survey 98

Survey Brands Strategy Social Media 98

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Lumoa

DECEMBER 19, 2023

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? Customer feedback is a precious resource for understanding what’s effective and what needs improvement. In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis.

Analysis 208

Analysis Social Media Trends Feedback 208

SurveySensum

JULY 17, 2023

Creating a memorable retail shopping experience, both online and in-store, is like taking your customer on an amazing trip so that even after the trip is over they always come back for more. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Creating a memorable retail shopping experience, both online and in-store, is like taking your customer on an amazing trip so that even after the trip is over they always come back for more. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase.

Retail 52

Retail Strategy Customer Experience Sports 52

CSM Magazine

JUNE 22, 2023

In recent years, the importance of effective customer service strategies has become increasingly evident for businesses across various sectors. One aspect of a customer service strategy is to leverage data to create personalized experiences, streamline processes, and improve overall customer satisfaction.

Customer Service Strategies 52

Customer Service Strategies Strategy Customer Service Social Media 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. Well, if you’re Aruba, you go digital. We didn’t use any special tool.

Customer Engagement 111

Customer Engagement Customer Journeys Engagement Strategy 111

Joe Rawlinson

MARCH 20, 2022

Ecommerce personalization is the process of tailoring a customer’s online shopping experience to their individual preferences. This can be done by collecting data about the customer’s browsing history, purchase history, contact information, and then using that data to create a profile for the customer.

Ecommerce 78

Ecommerce Strategy How To Social Media 78

Totango

JUNE 30, 2020

Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value. Challenges such as the ongoing COVID-19 pandemic only reinforce the importance of keeping the customers you have.

Communication 126

Communication Strategy Metrics Customer Retention 126

CSM Practice

APRIL 29, 2020

This new segmentation strategy is placed to ensure customer success teams are able to prioritize customer slew of stop-payment requests, discount asks as well as to effectively identify expansion opportunities. Next, develop three customer reaction lanes based on the industry impact categories above.

Strategy 75

Strategy Exercises CRM Customer Success 75

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. These include engaging your customers from a 360-degree perspective, using support tools to help your clients use your product and taking a digital-first, team-based approach to customer success.

B2B 80

B2B Engagement Self Service Strategy 80

CSM Magazine

JULY 12, 2023

In today’s highly competitive business landscape, providing a positive customer buying experience has become crucial for companies aiming to thrive and succeed. The buying experience encompasses every interaction a customer has with a brand, from the initial search for a product or service to the final purchase and beyond.

Strategy 52

Strategy Abandon Rate Analytics Loyalty 52

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers. Incorporate customer feedback.

Customer Retention 85

Customer Retention Customer Journeys Customer Success Strategy 85

NobelBiz

FEBRUARY 21, 2023

An excellent customer service strategy separates your call center from the competition by providing a difficult-to-replicate intangible competitive edge. A confident consumer who trusts in their product or service selection will be more likely to promote it to others if they receive excellent customer service from your business.

Customer Service Strategies 52

Customer Service Strategies Tips Strategy Customer Service 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. Well, if you’re Aruba, you go digital. We didn’t use any special tool.

Customer Engagement 85

Customer Engagement Customer Journeys Engagement Strategy 85

CSM Magazine

NOVEMBER 16, 2022

An effective customer service team is the backbone of any successful company. When a business is ready to scale, it must ensure that its customer service department can grow in tandem. Customer service managers can implement several strategies to support their team’s expansion while maintaining high standards.

Customer Service 52

Customer Service Strategy NPS Customer Satisfaction 52