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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

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How technology can drive a customer centric culture: 3 true stories

TechSee

Developing a customer centric culture in a large enterprise goes beyond addressing a customer by name in an automated email, or segmenting by interest; it is a holistic approach designed to focus on the consumer’s authentic needs. The agent on the line was sympathetic and promised that they could take care of her needs.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

To illustrate, let’s take the example of United Airlines’ reputation crisis. As a result of being continually subjected to scathing customer reviews, United’s NPS score has hovered around 10 since 2014. This should be a good enough reason why customer retention is something your business takes very seriously.

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Customer Empathy – ignore it at your peril!

ijgolding

I often tell people how rare I think it is for companies to demonstrate ‘customer empathy’ on a consistent basis. There are many reasons why this is the case – organisational culture being the predominant one. The backlash against Aer Lingus is huge – comment after comment laments the airline.

Airlines 211
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Five Companies Known for Their Exceptional Customer Service

CSM Magazine

To move up through the company, all employees must first work on the warehouse floor, whether it be serving up samples, stocking shelves, working customer service, or helping at checkout. This company culture translates into an employee force that respects hard work and helps the customer above all else.

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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

Do customers really want to take your survey? To Improve Customer Experience, Start With Morale, Not Technology, Feds Say by Tom Shoop. Nextgov) Cultural factors, such as empowerment of staff, given greater weight than upgraded IT and bigger budgets. Customer Retention Made Easy by Samir Palnitkar.

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Customer Experience Optimization: Enrich Client Journeys among Sectors

SurveySparrow

Example: Apple’s seamless integration of software, hardware, and services, combined with their outstanding customer support, has resulted in a loyal customer base and high customer retention rates. Competitive advantage: In today’s saturated market, customer experience becomes a key differentiator.