Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. The loyalty tech stack used to amount to a loyalty management platform and not much else.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

BirdEye

NOVEMBER 20, 2023

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Cost-effectiveness: Referral marketing reduces the dependence on advertising by leveraging the network you have already established.

Software 62

Software Marketing Multi-Channel e-support 62

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

BirdEye

NOVEMBER 16, 2023

A well-crafted lawn care marketing plan can boost online visibility, build brand awareness, reach a wider audience, employ targeted marketing and advertising campaigns, gain customer trust, and offer a competitive edge. Free advertising sites allow you to reach a wider audience without spending much money.

Marketing 62

Marketing Social Media Advertising Chatbots 62

delighted

JUNE 30, 2022

A conversation with someone you trust about a product is going to create a lasting impression that a paid advertisement just can’t. word-of-mouth recommendations from friends and family) above all other forms of advertising. . Here are the broader reasons why referral programs can be such an effective growth strategy for your business.

Sales 81

Sales Net Promoter Score Loyalty Programs Ecommerce 81

BirdEye

APRIL 20, 2023

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can offer free product samples, exclusive deals, or even points if you’re running a customer loyalty program to get them to refer more people.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Qualtrics

DECEMBER 8, 2020

It’s worth considering the value in terms of: Cost-value to create and build the brand - this could include budget spend on advertising, trademarking or licensing. A Net Promoter Score (NPS) can provide insight on the customer’s emotional connection to a brand, which is a key driver for increasing brand loyalty. Output metrics.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. For digital campaigns, this might involve correlating responses with metrics from Google Analytics, social media analytics, or advertising platform reports.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

SmartKarrot

OCTOBER 28, 2020

And, expenses can be incurred from the following sources which also you need to consider: Cost of customer service Maintaining a customer success team Loyalty perks Operational cost. CPA can give the estimated duration for the ROI on marketing by extrapolating on the attributes of customer segmentations with different profit margins.

Analysis 10

Analysis Groups Resources Loyalty Programs 10

BirdEye

DECEMBER 8, 2023

Here are 10 unique carpet cleaning business names 6 things to keep in mind when rebranding your carpet cleaning business 9 creative carpet cleaning advertisements ideas Where can you advertise your carpet cleaning business for free? How do you advertise your carpet cleaning business for free?

Tips 57

Tips Strategy Marketing Social Media 57

Lumoa

JUNE 26, 2023

Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. But some purchase processes are complicated, decreasing customer satisfaction and loyalty. This will help you generate a lot of more leads.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BirdEye

NOVEMBER 10, 2023

Advertising your availability can make customers happier to approach you than others who need multiple phone calls and scheduling. Run email marketing campaigns Another form of direct marketing strategy with a high ROI and guaranteed conversion rates is email marketing. This can be done via a referral code or other loyalty programs.

Marketing 57

Marketing Strategy Social Media Advertising 57

BirdEye

OCTOBER 27, 2023

Get granular with PPC ads Google Ads are effective for advertising your offerings. This determines the marketing ROI–Your marketing efforts succeed if they attract enough customers to generate sales above your CAC. Customer Acquisition Cost (CAC): It includes marketing expenses, advertising costs, and sales team salaries.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveySparrow

SEPTEMBER 20, 2022

Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.”. How would you, a founder, feel if you could trim the paid advertising budget and spend it on customer experience? Ultimately, great service can drive sales and customer loyalty.” .

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Storyminers

AUGUST 21, 2018

AARP has launched a print and online advertising campaign geared toward older executives and getting them to invest in their futures. This type of highly targeted print advertising works well to reach the age group AARP wants to reach, but also gets younger generations thinking about the future. Create an in-Store App.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Comm100

JUNE 13, 2018

A study by the American Marketing Association shows that live chat can increase conversions by at least 20 percent and that the typical ROI rate from paid live chat software for sales teams is about 300 percent. Recommended for you: Top 10 Live Chat Benefits You Have to Know. Live chat also increases sales.

Tips 133

Tips Self Service e-support Social Media 133

Magellan Solutions

JULY 12, 2021

Marketing and SEO – A fully integrated marketing plan will boost the cost of the build, but it may be critical for driving traffic to your site and delivering ROI. Pay-per-click advertising (PPC)5-20% of monthly ad spend. eCommerce Call Center Services We Provide: Loyalty programs. Invoice inquiries. Replacements.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

Storyminers

AUGUST 21, 2018

AARP has launched a print and online advertising campaign geared toward older executives and getting them to invest in their futures. This type of highly targeted print advertising works well to reach the age group AARP wants to reach, but also gets younger generations thinking about the future. Create an in-Store App.

Social Media 100

Social Media Customer Experience How To Infographics 100