SmartMessage Blog

JULY 20, 2023

For some businesses “Word of Mouth” marketing still plays an important role in new client acquisition. Imagine marketing and advertising costs for getting the attention of new audiences. By focusing on retention, companies can decrease lead generation costs and improve their ROI.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

SmartMessage Blog

JULY 13, 2023

For some businesses “Word of Mouth” marketing still plays an important role in new client acquisition. Imagine marketing and advertising costs for getting the attention of new audiences. By focusing on retention, companies can decrease lead generation costs and improve their ROI.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

BirdEye

APRIL 20, 2023

Local lead generation advantages Targeted tactics To generate leads for local business, it’s crucial to focus on the target audience rather than a broader market. Increased visibility You can increase your online visibility by capitalizing on the power of local search engine optimization (SEO) and social media marketing.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

delighted

JUNE 30, 2022

This post is a guest contribution by Emma Kimmerly, Partner Marketing Lead at Friendbuy. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program. What is a referral program? High margin growth.

Sales 79

Sales Net Promoter Score Loyalty Programs Ecommerce 79

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. No less in loyalty.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

Qualtrics

DECEMBER 8, 2020

Whether you’re just starting out, or you’ve been working on building your brand for a while, measuring your progress lets you know the strength of your brand in the market, and how it has developed over time. Market-value of what it’s worth when put into the market to sell, when looking at similar companies and brands.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? How do you advertise your carpet cleaning business for free? This blog is all about that. Sets your business apart competitively.

Tips 57

Tips Strategy Marketing Social Media 57

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Retently

FEBRUARY 21, 2024

surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. How did you hear about us?” How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

BirdEye

NOVEMBER 10, 2023

Marketing for roofing companies often becomes an afterthought. Roofing business marketing is key to a steady stream of leads throughout the year. It ensures that you have a strong market reputation and gain a competitive edge with ease. It ensures that you have a strong market reputation and gain a competitive edge with ease.

Marketing 57

Marketing Strategy Social Media Advertising 57

SmartKarrot

OCTOBER 28, 2020

Marketing to the right segment. Marketing teams can design their campaigns based on those attributes to attract more such customers. Marketing teams can design their campaigns based on those attributes to attract more such customers. By letting them go, you are making your customer base more efficient in your growth engine.

Analysis 10

Analysis Groups Resources Loyalty Programs 10

Currency Alliance

MARCH 30, 2022

In recent years, brands have invested more in loyalty. At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

OCTOBER 27, 2023

Start mass texting and email marketing 4. Get active on social media marketing 5. Capitalize influencer marketing 8. Focus on video marketing 9. To remain profitable, you must convert leads with effective marketing strategies and tactics, as discussed below. Use digital marketing for online visibility.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Loyalty marketing breaking ground in new sectors. Old-school loyalty technology firms shrinking, or dying out. At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

SEPTEMBER 20, 2022

Marketing is the bottleneck. Other times its culture or product market fit or money or competition. It is to break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.”. Jack Welch.

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

Comm100

JUNE 13, 2018

A study by the American Marketing Association shows that live chat can increase conversions by at least 20 percent and that the typical ROI rate from paid live chat software for sales teams is about 300 percent. Plan Specific Marketing Action. Recommended for you: Top 10 Live Chat Benefits You Have to Know.

Tips 136

Tips Self Service e-support Social Media 136

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. When it comes to marketing to multiple generations, don’t overlook social media as a viable platform. Plan a Social Media Strategy.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Magellan Solutions

JULY 12, 2021

Our professional designers create an amazing custom newsletter and email template design with your brand and marketing goals in mind, which are compatible with various email platforms. Digital Marketing. The question is, how much should you spend on digital marketing? Pay-per-click advertising (PPC)5-20% of monthly ad spend.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. When it comes to marketing to multiple generations, don’t overlook social media as a viable platform. Plan a Social Media Strategy.

Social Media 100

Social Media Customer Experience How To Infographics 100

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40