2022 B2C Brands Loyalty 
Optimove
JANUARY 3, 2023
2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. Hello, 2023!
ShepHyken
AUGUST 1, 2022
After all, customers make buying decisions based on their experiences, so no matter what originally attracted them, their customer service interactions can dictate loyalty or loss. These people are the brand ambassadors who get customers to buy more and say, “ I’ll be back.”. They want B2C-like experiences. Can you deliver?
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ECXO
JUNE 20, 2023
Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. Business customers care about what your brand stands for. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022.
ShepHyken
OCTOBER 24, 2022
While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Why Do Customers Love Certain Brands? Dan Gingiss) Why do customers love certain brands but not others? by Dan Gingiss. Today it’s expected.
Optimove
OCTOBER 5, 2023
Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels. When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less. Fright Level: 3.
BirdEye
DECEMBER 8, 2022
If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.
Optimove
AUGUST 31, 2023
In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.
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