Google’s E-E-A-T: The agency’s guide to success
BirdEye
MARCH 1, 2024
As a marketing agency, Google’s E-E-A-T guidelines impact you twofold. But just as importantly, leveraging E-E-A-T is crucial for effectively managing clients’ websites. In December 2022, Google added an extra "E," for experience, to their search quality rater guidelines. The new E stands for experience.
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