Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
Insights 2020 by Kantar-Vermeer spoke about the need for researchers to have five critical capabilities : Research & analytics mastery. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Business acumen. Creative solution thinking.
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