Where AI Meets CX: How Conversational Commerce Effects Customer-Driven Growth
Beyond Philosophy
FEBRUARY 17, 2020
Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. For example, many years ago, he tweeted snarky comments about a recent Customer Experience he had with the airline JetBlue. Many times, these interactions surprised Messina.
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