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What marketers can learn from #fakenews

AskNicely

First, a very quick primer on fake news: During the 2016 US Election cycle, teenagers in a town in Macedonia started experimenting with publishing provocative and consistently fake “news” stories about the US presidential election on their own purpose built websites with a view to inflaming a partisan audience. But it’s also a parable.

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How to Embed a Customer Experience Framework 

ijgolding

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In November 2016 I did so with tip number 1 – how to make Customer Experience a priority for the whole company – you can read it here.

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How Analytics Technology is Changing the Contact Center

Calabrio

The contact center as profit driver: it keeps popping up on lists of top business trends for 2016. Why are so many organizations letting their customer voice just sit there, boxed up on the shelf, instead of putting this data to work to drive proactive change? In the last year, U.S.

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ChurnZero Earns a 2020 Top Rated Award From TrustRadius

ChurnZero

“ChurnZero earned a Top Rated award based directly on feedback from their customers. Reviewers on TrustRadius value ChurnZero’s onboarding capabilities, customer health tracking tools, and flexible integrations with other applications.” ChurnZero is headquartered in Washington, D.C.

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. CRM data, and more.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

McKinsey & Company recommends obtaining “journey-centric feedback” from customers, supported by a backbone of technology investments. Such technology solutions “make it possible to tap many more customer voices beyond individuals with whom the business interacts the most. 2010) Voice of the Customer.

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Bad News for CEOs: You can’t compete your way to superior customer experience

CX University

Designing and starting up a customer-experience transformation, 2016). Read this: “As improving customer experience becomes a bigger component of corporate strategy, more and more executives will face the decision to commit their organizations to a broad customer-experience transformation.” March 2016. ” U.S.