CX Journey
NOVEMBER 25, 2014
Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Non-Fiction Storytelling : The stories brands tell must reflect real brand values and category realities and meet consumers''?
Experience Matters
JANUARY 6, 2015
With this post, I’m declaring 2015 “ The Year of the Employee.”. Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Instead, I’ve narrowed down the focus to these 8 key CX trends for 2015: Corporate Culture Conversations.
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Experience Matters
JANUARY 20, 2015
We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards.
Experience Matters
JUNE 4, 2015
Comcast earned terrible ratings in both the 2015 Temkin Customer Service Ratings (last place out of 278 companies for the 2nd year in a row) and 2015 Temkin Experience Ratings (291st out of 293 companies). Compelling Brand Values : Brand attributes are driving decisions about how you treat customers.
Experience Matters
DECEMBER 15, 2015
In my post last year I named 2015 “ The Year of Employee.” As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. See the 2015 Temkin Effort Ratings.
Experience Matters
JANUARY 19, 2016
The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. We just published a Temkin Group report, Lessons in CX Excellence, 2016. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms.
Beyond Philosophy
NOVEMBER 26, 2014
They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Brand values have not been aligned with the Customer Experience.
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