Thematic

DECEMBER 5, 2018

A McKinsey report states that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t” (McKinsey, 2014). Customer professionals said their biggest barrier was the inability of translating customer insights into business operations.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

SurveyGizmo

JULY 13, 2018

Brand managers have a tough job of cutting through the noise to successfully position a brand, finding golden opportunities to create and sustain differentiation, and plowing through volumes of competitive mayhem — and we expect them to also digest and apply market research data with flair? Are you a brand manager? Yeah, right.

Brands 51

Brands Marketing How To e-support 51

inmoment

JUNE 1, 2020

Since the pandemic transcended into Australia/New Zealand in early 2020, InMoment’s APAC Sales Director Simon Benns has seen an interesting shift toward an empathy economy. Years have passed since 2014 when Gartner boldly declared that “customer experience is the new battleground for businesses.”

Customer Experience 69

Customer Experience Analytics Survey Feedback 69

Amity

JANUARY 30, 2014

Is 2014 the year of Customer Success? Instead of asking the magic 8-Ball oracle, we turned to 8 exceptional customer success professionals and asked them to share their insights on the future of the industry. It is abundantly clear that the future is very bright for customer success! Moving Beyond SaaS.

Customer Success 48

Customer Success Chief Customer Officer Net Promoter Score e-support 48

ClearAction

MARCH 21, 2017

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 88

Culture Roadmap Customer Centricity Measurement 88

Win the Customer

NOVEMBER 14, 2016

By pushing for the sale in all your Facebook posts and tweets, you end up ignoring many of your customers. How about being a bit more personal and actually communicating with your customers? Remember when customers were limited to using the telephone if they wanted to contact businesses? Don’t hesitate to engage.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

ClearAction

MARCH 21, 2017

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 69

Culture Roadmap Customer Centricity Measurement 69

delighted

OCTOBER 22, 2019

The team decided to use NPS as one of their key metrics for measuring exactly how a customer felt about their Bonobos experience and whether or not the customer would be willing to refer Bonobos to friends or family. At the beginning of 2014, the company experimented with adding an extra step to the shipping process.

Net Promoter Score 41

Net Promoter Score Case Study Study NPS 41

delighted

JANUARY 7, 2020

This means that brands need to measure and manage customer experience at every stage of the customer journey, and nothing highlights this more than how disappointed customers currently are in the quality of mobile brand interactions. Customer experience trend #4: Collect and use CX insights to drive business decisions.

Trends 40

Trends Brands Customer Experience Survey 40

SmartKarrot

APRIL 20, 2022

The success or failure of loyalty programs tells a lot about the product, service, and customer behavior. These insights can further be used to enhance the product, sales & marketing, and partnership departments. This is a key reason businesses should invest in building customer loyalty, and loyalty programs help.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

SurveySensum

JULY 14, 2020

Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customer care operations in a telecom set-up. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Thematic

SEPTEMBER 6, 2018

The idea is that customers who were willing to recommend the brand to actually did so. They capture customers’ testimonials on video and create case studies. These are then leveraged by the sales force to target responses and ultimately increase sales. Just 2% of guests were detractors!

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. lift in recorded sales.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Alida

AUGUST 12, 2016

ENGAGE MILLENNIALS FOR CUSTOMER INSIGHT. Given the economic power of Millennials, customer intelligence professionals need to become experts in engaging with this group. Infographic from our Social to Sale study. Traditional means of recruitment in customer insight don‰’t necessarily work with Millennials.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100

Bold360

NOVEMBER 21, 2016

is an online e-learning platform for entrepreneurs, managers, and business-minded people. “Operating our business now for half of 2016, there is one thing that I will definitely want to change going into 2017…” That change is to increase current customer connections and gain feedback directly from our customers.

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40

Tricia Morris

AUGUST 21, 2015

When asked what will be the most important business priority in their organization 12 months from now, respondents said (1) building strong relationships with customers over (2) promoting the company, product and/or brand. We are living in a post-sale, on demand, attention economy. ~ Ray” Wang. Kate Leggett. ” 11.

CRM 40

CRM Customer Focused Self Service Conference 40