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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

In 2009 one of the most prominent collapses in the industry came with the demise of Borders. Their attempt to integrate other ‘services’ to adapt the experience for customers was very well intentioned, but not enough to overcome the financial challenges already besetting the group. You can read the article in full here.

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Redefining Convenience for the People of Africa: an Exclusive Interview with Mr. Joseph Kuvor, Customer Experience and Marketing Group Head, Zoona Transactions International

Customer Guru

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Groups 112
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” All these elements must be respected in order to build a strong brand with which customers can identify themselves.

Brands 159
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Assessment for Almost-Automatic CX Excellence

ClearAction

You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career. ” High levels of coordination, competence, and consistency are necessary for success of technology, employee experience, digital experience, and financial efficiency.

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Transform or Die! Business Transformation is No Longer Optional

ijgolding

Whether you work in financial services, manufacturing, logistics or retail, no business today can ignore the rapid pace of change facing us all. Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. My book, ‘Customer What? –

Retail 186
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This is Digital, Episode 6: What does it mean to put the customer first?

West Monroe

I was part of the team at Gartner that predicted the chief marketing officer would spend more on technology than the chief information officer. And we made that prediction in 2008 or 2009. So that digital transformation spend, if you will, really was about this advantage of experience and customer experience being one of them.

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Customer Experience Articles

ClearAction

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.