Remove 2007 Remove Customer Retention Remove Customers Remove Loyalty
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The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. In 2007, its NPS was a respectable 58. Because NPS is related to a company’s growth and customer retention levels. Why is Apple’s Net Promoter Score important, you ask?

NPS 113
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So What?! There are plenty more customers where he came from!

ijgolding

The hiatus in my writing does not mean I have run out of things to say on the subject of customer experience (CX) (boo, say some; hurrah, say others!) – far from it! During my six years as an independent customer experience specialist, I have become a customer of almost every car hire company on the planet.

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Who Tweeted It First: Customer Success Edition

Amity

Working in Customer Success, we hear the same terms all the time: ARR, Churn, MRR, Retention, SaaS, etc. This week, we looked at some commonly-used terms in the world of Customer Success and made a few discoveries on who tweeted it first. Customer Churn. Customer Health Score. Customer Lifecycle. Cross-Sell.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Whilst the transactional business is more interested in repeat purchases and their frequency, the subscription business is mostly interested in how long customers remain loyal.

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How does customer experience pay? Check out your portfolio

Heart of the Customer

You would think that the return on customer experience is obvious. A better customer experience improves loyalty, and loyalty means you can spend more time serving customers than chasing new ones, resulting in cost savings. I love this report – it really shows the bottom-line impact of customer experience.

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Subscription business model: What, how, and why

BirdEye

It allows companies to leverage customer relationships to create a steady revenue stream. It also enables customers to automatically and conveniently repurchase a product or service they want to continue using. The customer can choose an evergreen plan that auto-renews each time indefinitely unless the customer explicitly cancels it.

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. retention, expand usage) that extend beyond just recommendations. NPS Background. NPS Methodology.

NPS 89