InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Effective customer experience management helps build and maintain strong, long-term relationships by meeting the needs and expectations of your business customers consistently.

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

InMoment XI

AUGUST 17, 2023

By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. Personalise Interactions: Tailor your customer interactions to meet individual needs. Book your meeting today We look forward to discussing how we can support your growth and success.

Net Promoter Score 493

Net Promoter Score Self Service Effort Score NPS 493

InMoment XI

JULY 5, 2022

With the amount of competition in today’s food service market, creating loyalty with your guests is more important than ever—and the final step in completing your journey from an operational, to experiential, a truly innovative and relationship-based guest experience program. How can I incorporate guests’ feedback into my business?

Guest Experience 493

Guest Experience Brands eBook Multi-Channel 493

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

InMoment XI

JULY 12, 2023

Customer experience refers to the overall impression and perception customers have of a brand based on their interactions and touchpoints throughout their journey, encompassing every aspect of their engagement, from initial awareness to post-purchase support and beyond. You need to understand the most important touchpoints and interactions.

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). It takes into account all touchpoints during the purchasing process.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. CX leaders need to present strong business cases for every step of their journey. And the results that go with them!)

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

InMoment XI

JUNE 27, 2023

A VoC survey involves gathering both quantitative and qualitative feedback from customers about their various touchpoints with a company. Touchpoints could be anything from an interaction with your website, chatting with your customer service representatives, or actually using your products and services.

Survey 390

Survey Customer Satisfaction Touchpoint Feedback 390

InMoment XI

APRIL 3, 2023

Sometimes surveys are not the proper listening methodology for a given touchpoint. This is a critical touchpoint to understanding the buying process and competitive landscape. So, instead of trying to increase survey response rate, we realized we were using the wrong listening method at this key touchpoint.

Tips 260

Tips Touchpoint Customer Centricity NPS 260

InMoment XI

OCTOBER 12, 2023

Omnichannel contact center solutions enable businesses to deliver a consistent brand experience across all customer touchpoints. This consistency helps to reinforce brand loyalty and trust. Whether a customer is engaging on social media, talking on the phone, or visiting a physical store, the brand experience should remain uniform.

Contact Center 260

Contact Center Omni-Channel Customer Experience Social Media 260

GetFeedback

SEPTEMBER 14, 2018

According to a study organized by the Harvard Business Review : “Loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. How reducing customer effort increases customer loyalty. Customer meetings/consultations. Website visits.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Kayako

JUNE 9, 2022

For many years, companies focused on customer touchpoints to gauge customer satisfaction. In recent years, companies have seen that touchpoints do not capture the whole picture. Management consulting firm McKinsey makes the point that customer touchpoints only measure satisfaction at a single point in time.

Customer Journeys 255

Customer Journeys Self Service Touchpoint Customers 255

InMoment XI

FEBRUARY 1, 2024

This metric is key in understanding customer satisfaction and loyalty, as higher effort levels correlate with negative customer experiences. Addressing these high-effort points can significantly improve the customer experience, increasing satisfaction and loyalty.

Analysis 260

Analysis Analytics Social Media Loyalty 260

InMoment XI

FEBRUARY 7, 2024

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. They expect instant engagement—any time of day.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Lumoa

FEBRUARY 14, 2024

Adapting your CX to meet these higher expectations can differentiate your brand and the competition. Is your CX strategy up to the task of meeting customers’ expectations going into 2024? Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

InMoment XI

JULY 19, 2023

Customers have high expectations when it comes to interactions with brands, and delivering exceptional experiences has a direct impact on loyalty, satisfaction, and overall business success. Companies that prioritize customer experience outperform their competitors and build long-term customer loyalty.

Customer Experience 260

Customer Experience Customer Journeys ROI Customer Centricity 260

Horizon CX

APRIL 1, 2024

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

Alida

AUGUST 18, 2017

But it’s also another reminder that many companies are not doing a great job of meeting customer expectations. Only 12 percent of customers who participated in the study said recognizing their history with the brand at every touchpoint was critical. Only 10 percent said multiple touchpoints add value to their experience.

Study 157

Study Loyalty Brands Touchpoint 157

Lumoa

JANUARY 27, 2023

A customer’s experience (CX) is an essential part of every transaction and can affect brand loyalty and sales. Identify Customer Touch Points Touchpoints are where your brand and your consumers meet and interact. Here are a few touchpoints to consider: Social media. So what can be done?

Customer Journeys 208

Customer Journeys Customer Experience Customer Service Touchpoint 208

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journeys 99

Customer Journeys Touchpoint Social Media How To 99

SmartMessage Blog

MARCH 3, 2024

By understanding customer preferences and behaviors, businesses can tailor interactions to meet their needs at every touchpoint. The key is creating a harmonious blend of digital and physical experiences, increasing customer satisfaction and loyalty. Enhance Customer Satisfaction with the Support of Journey Manager!

Omni-Channel 52

Omni-Channel Customer Journeys Customer Experience Touchpoint 52

Kayako

JUNE 16, 2022

For many years companies believed that customer service was the vanguard for building customer loyalty. Their research showed that customer loyalty is correlated with brand attachment and overall experience with a product or service. When service reps can meet customers’ expectations, they feel better about their job.

Effort Score 156

Effort Score Measurement Net Promoter Score Self Service 156

Enalyzer

MARCH 20, 2018

Marketing has one job and that is to reach consumers at the moments that most influence their decisions, these are known as touchpoints. Touchpoints are anytime a potential or existing customer comes in contact with your brand, before, during or after their purchase. Use Enalyzer and Zapier to automize your customer touchpoints.

Touchpoint 50

Touchpoint Customer Journeys Net Promoter Score Social Media 50

CSM Magazine

APRIL 25, 2024

Tailored products and services, based on these insights, can significantly enhance customer satisfaction and loyalty. Use your unique history, values, or mission to connect on an emotional level, making your brand memorable and encouraging customer loyalty.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more.

Loyalty 88

Loyalty Measurement Customer Experience Net Promoter Score 88

CX University

MARCH 4, 2024

The rise of omnichannel experiences has revolutionized the traditional customer journey, offering a seamless and integrated approach across various touchpoints. The integration of omnichannel experiences plays an essential role in delivering a consistent and cohesive CX across all touchpoints, as highlighted by PwC.

Omni-Channel 52

Omni-Channel Interaction Customer Experience Touchpoint 52

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

NobelBiz

OCTOBER 24, 2023

It provides a holistic view of the entire customer journey, starting from the initial awareness phase and continuing through to the loyalty phase. Each touchpoint is an opportunity for the brand to make an impression and create a positive customer experience. Loyalty program enrollment for customer retention.

Customer Journeys 104

Customer Journeys Customer Experience Contact Center Touchpoint 104

SurveySensum

APRIL 28, 2023

This fosters brand loyalty and retains customers. And to ensure that you are effectively measuring and improving customer loyalty, NPS is the right metric for it! Many businesses use NPS as a tool to measure and improve customer loyalty. But how effective is NPS in customer service? And how does it work? This sounds good!

NPS 52

NPS Loyalty Measurement Customer Service 52

Experience Investigators by 360Connext

NOVEMBER 30, 2021

Is there a specific journey or group of touchpoints you want to address? Maybe there are key outcomes you’re looking to achieve, like reduced cart abandonment, increased customer loyalty, or fewer support requests. Now that your goals have been defined and communicated, you can dive into specific touchpoints along the way.

Customer Journeys 367

Customer Journeys Customer Experience How To Touchpoint 367