InMoment XI

MARCH 6, 2013

I recently sat down with my colleague Jamie Ziegler to chat about the role of sales organizations in customer loyalty programs – an important consideration for B2B companies.

Loyalty Programs 200

Loyalty Programs Loyalty Tips Sales 200

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

InMoment XI

FEBRUARY 22, 2013

Did you know that improving client relationships at the account level is one of the most powerful ways your sales team can grow pipeline and revenue? Join Jamie Ziegler, Allegiance sales/customer loyalty expert, on Tuesday, February 26th for a complimentary webinar to learn the five key components of a successful customer loyalty program.

Loyalty Programs 200

Loyalty Programs Loyalty Sales Engagement 200

InMoment XI

FEBRUARY 22, 2013

Did you know that improving client relationships at the account level is one of the most powerful ways your sales team can grow pipeline and revenue? Join Jamie Ziegler, Allegiance sales/customer loyalty expert, on Tuesday, February 26th for a complimentary webinar to learn the five key components of a successful customer loyalty program.

Loyalty Programs 200

Loyalty Programs Loyalty Sales Engagement 200

InMoment XI

FEBRUARY 22, 2013

Did you know that improving client relationships at the account level is one of the most powerful ways your sales team can grow pipeline and revenue? Join Jamie Ziegler, Allegiance sales/customer loyalty expert, on Tuesday, February 26th for a complimentary webinar to learn the five key components of a successful customer loyalty program.

Loyalty Programs 200

Loyalty Programs Loyalty Sales Engagement 200

ClientSuccess

JULY 6, 2022

Often used to open the door to these more unique customer experiences, customer loyalty programs can be an excellent idea for CSMs and team leaders alike to delve into some of these new ways to connect and engage with customers. What is a customer loyalty program? Identify the benefits of your customer loyalty program.

Loyalty Programs 79

Loyalty Programs Loyalty eBook Conference 79

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 493

Retail Net Promoter Score Loyalty Programs Effort Score 493

Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program. A free item?

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Customers That Stick

SEPTEMBER 18, 2014

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs. Stay on top of your competitor’s programs. Know what they really value.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Brands 72

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction. Reaching your goals of customer loyalty and increased revenue requires proven strategies. Why does consistency matter?

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 71

Net Promoter Score Loyalty Programs Customer Service Ecommerce 71

Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Connect to customers through loyalty campaigns.

Loyalty Programs 56

Loyalty Programs Loyalty Omni-Channel Connections 56

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

GetFeedback

MAY 5, 2019

So, if you make them choose between a good product and a good after-sales service, you’re not on the right path. . Good products keep customers interested, but after-sales service keeps them loyal. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand.

Sales 277

Sales Loyalty Programs Social Media Policies 277

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Brands 49

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. Before we get into the rules, let’s talk about what loyalty is. That’s what loyalty is. Ask Wells Fargo.

Loyalty 173

Loyalty Airlines Banking Customers 173

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. Read on to discover the three principles of brand loyalty after COVID-19 shifted our buying behaviors (and one interesting exception to the rule.). Unsurprisingly, luxury brands saw a drastic drop in sales in 2020.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

QuestionPro Audience

JANUARY 3, 2017

This gives airlines the perfect opportunity to boost their end-of-year sales numbers. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. In-flight entertainment is another service commonly offered by airlines that could be expanded to increase customer loyalty.

Airlines 150

Airlines Loyalty Brands Industry 150

GetFeedback

JUNE 11, 2019

Customers will drop everything to attend a sale, try out a new feature, or write a positive review. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. Conclusion on customer loyalty.

Study 170

Study Loyalty Connections Loyalty Programs 170

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 138

Loyalty Loyalty Programs Airlines Rewards Programs 138

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized.

Retail 78

Retail Engagement Strategy Customer Experience 78

Kayako

AUGUST 21, 2018

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. When you’re ready to pull together high-impact buyer personas, check out Grasshopper’s guide to creating and applying buyer personas to drive sales.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

InMoment XI

FEBRUARY 7, 2024

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. Intelligent Digitized Experiences Hotel guests expect an experience.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Loyalty Programs. White Papers.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151