Remove insights brands-and-environmental-consciousness
article thumbnail

NPS Best Practices: Be a Leader not a Laggard

InMoment XI

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. In this blog, we have listed NPS best practices that will help you shape the course of your organisation into becoming a leader in customer satisfaction.

NPS 260
article thumbnail

Back to School in the UK: Costs, Concerns, and Shopping Habits

2020 Research

At the bottom of the list were podcasts (7%), social media ads (9%), marketing emails (8%), online blogs (10%), and social influencers (10%). Although the desire to be more environmentally conscious is gaining traction, most parents still opt for brand new items instead of used or hand-me-downs.

Survey 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer Intelligence for Plant-Based Market Innovation

NetBase

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations. We’ll explore what that looks like for brands with insight into: Consumers’ plant-based infatuation.

article thumbnail

Young Investors Increasingly Attracted to the Electric Vehicle Conversation

NetBase

So what is ESG and why should brands care? That is where the true insight lies. ESG investing entails researching and factoring in environmental, social, and governance issues, in addition to the usual financials, when evaluating potential stocks for your portfolio. Millennials’ Electric Love. Toyota has a few hybrid models.

article thumbnail

Campaigns We Love: Volkswagen’s “Hello Light” & “Drive Bigger”

Gravy Analytics

for its iconic VW Beetle and VW Bus, nearly ruined its brand with a diesel emissions scandal 4 years ago. The campaign – which kicks off with a spot entitled “Hello Light” – refocuses the Volkswagen brand on people, innovation, and the betterment of society. Volkswagen, best-known in the U.S. Acquire New Customers.

Sports 61
article thumbnail

Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category

Maru Group

We used Maru/HUB ’s proprietary panel and surveying tools to get updated insights on consumers responses to this elusive category. Meal Kits exploded onto the American food scene in 2012 with the launch of Blue Apron , HelloFresh , and Plated , followed by Home Chef a year later. Both trial and usage are hugely generational.

article thumbnail

The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success. These factors vary greatly depending on the individual, background, and circumstances.