ShepHyken

OCTOBER 9, 2020

This Pandemic only put a bigger pressure on retailers to move faster and stop postponing the adoption of technology for “when we’ll have budgets and time to explore innovation”. Now more than ever, with online grocery shopping finally taking off, retailers need to turn their multi-channel strategy into an omnichannel one.

Retail 139

Retail Customer Experience Multi-Channel Omni-Channel 139

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Circular Edge

DECEMBER 13, 2022

By analyzing historical transactional data, you’ll uncover customer details and purchase trends that help drive sales efficiency and higher marketing conversion rates. Marketing can drive demand with personalized messaging in key customers’ preferred channels. Loyal customers are your cash flow drivers and innovation partners.

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

SurveySensum

SEPTEMBER 14, 2020

Digital has become the new channel of interaction amongst the customers. . Customers prefer to interact digitally across social media channels, chats, or apps than on calls. Our average number of support calls has reduced by one third as people now prefer to reach out via social media and digital channels.

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

TechSee

FEBRUARY 12, 2018

Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

InMoment XI

JANUARY 17, 2024

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. Today’s consumers expect seamless and convenient interactions across multiple channels. Guest experience isn’t a department. Guest experience management isn’t reactive.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. For the remainder of this newsletter, I’m going to outline some of the more innovative and impactful applications of VOC data: Personas. A/B or Multi-Variate testing (MVT) segmentation. Immediate Action.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . What Is Brand Loyalty.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 11, 2023

Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

NobelBiz

JULY 25, 2023

Customer Interaction Analytics also serves as a tool used by supervisors to analyze what interactions the team is having and to determine the most successful communication channels for a given campaign. Let’s delve deeper into the essence of interaction analytics, especially from the vantage point of call centers.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentive schemes like loyalty programs are effectively a value exchange.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. This involves innovative product design, superior customer service, or a unique approach to solving market problems.

Strategy 52

Strategy Social Media Advertising Analytics 52

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. This is irrespective of the interaction channel they are currently using.

Customer Experience 112

Customer Experience Self Service Social Media How To 112

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

BirdEye

MARCH 17, 2023

This focus area can be sales, finance, marketing, HR, and niche operations. Bottom line: Small business consulting services can help businesses expand, generate higher revenue, explore new strategies, and give them a competitive edge in the market. Rapid growth that involves new markets or launching of new products.

Consulting 98

Consulting Social Media Financial Strategy 98

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MAY 19, 2021

This article explains the single biggest technological advantage you can harness by adding headless loyalty technology to your marketing stack, and it’s written for less technical people, who need to understand the implications of this change. Why headless platforms are vital for modern marketing. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. By Steve Offsey. Journey discovery can pinpoint the drivers of customer satisfaction in a way that traditional analytics can not.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52