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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

higher customer lifetime value by prioritizing CX Now comes the tricky part: How can we connect day-to-day activities and specific investments to those undeniable business benefits? CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. And that’s a problem. Customers are nuanced.

Metrics 270
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How to Kickstart the Next Digital Experience Trend

InMoment XI

However, most CX platforms are still primarily focused on surveys and traditional metrics (in blue in the figure below). Having a central location for all your customer data helps create a clearer, more consistent picture of the customer journey, empowering you to make more informed, data-backed business decisions in the future.

Trends 529
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How to Improve CSAT Score – 6 Step Strategy

Comm100

Customer satisfaction (CSAT) scores are a vital metric for any business trying to track and improve their customer service and support. The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement.

Strategy 224
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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

Don’t get me wrong, metrics matter, but solely focusing on score management can lead to program stagnation. It will also lead to you looking at multiple data sets—the first pillar of integrated CX—to better inform your customer behavior and sentiment. Shifting to why will drive your team to delve deeper into customer feedback.

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How to Create Winning CX Surveys for Bank Customers

InMoment XI

Most banks rely on surveys to engage with their customers and gather this valuable intelligence, which is why today’s conversation focuses not ‘just’ on how to build a great survey, but how to do so in a way that speaks effectively to banking customers. You want to include metrics that measure overall satisfaction and loyalty.

Banking 493
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.