ijgolding
MAY 9, 2017
Only last week, I was asked by a company if I had access to NPS (Net Promoter Score) benchmarking scores. However (there is always one of those), unless you have absolute clarity and certainty of exactly what you are actually comparing against, it is impossible to make a robust conclusion from a benchmarking exercise.
Blake Morgan
OCTOBER 31, 2022
In this recent Wall Street Journal report Professor of Marketing Dr. Utpal Dholakia of Rice University calls surveys “constant intrusions” and many customers agree. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Experience Investigators by 360Connext
OCTOBER 17, 2023
You can understand that you need to eat healthier and exercise more to live a healthy life. Reporting on a Net Promoter Score (NPS) month after month that doesn’t vary too dramatically can create a sense of complacency. Make sure those progress reports tie back to organizational goals. What’s the difference?
Lumoa
FEBRUARY 14, 2024
The Salesforce State of the Connected Customer Report found that 88% of buyers say their experience is as important to them as a company’s products or services. Hubspot’s annual State of Service Report found that 90% of surveyed CX professionals felt that customer expectations have increased to an all-time high.
GetFeedback
FEBRUARY 7, 2020
Below, we’ll take a look at the three most common key performance indicators (KPIs) used to measure different aspects of the customer experience: Customer Satisfaction, Net Promoter Score and Customer Effort Score. Net Promoter Score (NPS). Net Promoter Score is a KPI used to measure customer loyalty.
GetFeedback
JUNE 12, 2019
In 2016, McKinsey and Company reported that even a slight improvement to the buyer’s experience could have up to a three-percentage-point impact on revenue. Earlier this year, we explored the ways you can use Net Promoter Score (NPS) survey data to ensure that potential customers are happy at each stage of the buying process.
Experience Investigators by 360Connext
JANUARY 26, 2021
Start by referring to Net Promoter Scores or other metrics to select customers you know have opinions to share. Call a promoter one week and a detractor the next , and listen for ways the promoters and detractors describe their journey differently. Together, they offer a powerful opportunity to learn.
Expert insights. Personalized for you.
152 
Let's personalize your content