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How to Calculate Customer Effort Score 

ClientSuccess

As a customer success manager with unlimited access to industry thought leadership (thanks, internet!), you know exactly how rapidly things change and how quickly new metrics pop up on the scene. But what about the Customer Effort Score? What is a Customer Effort Score?

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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

I find that saying the term “digital customer success” in our industry almost always garners one of two responses from CS professionals. No surprise, the eyes lighting up is the response I’m hoping for – mostly because that’s how talking about it makes me feel. or their eyes light up. What the heck do those mean?

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What is Customer Effort Score (CES) & How to Measure It?

Retently

Disloyal customers are costing businesses billions. Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. How do you know how easy it is for your clients to interact with your business, though? for example).

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Customer-centric companies are 60% more profitable than companies that don’t focus on customers. What Are Customer Experience KPIs and Metrics?

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. What Is Customer Experience? What Is Net Promoter Score (NPS)? Passives score 7 or 8.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Find more sources on how to deal with customer churn here: “ How to Reduce Customer Churn: 6 Helpful Tips to Try ” by Hubspot, “ 6 ways you can improve churn rate and increase revenue ” by Kissmetrics, “ Tips from 32 CX Pros how to reduce customer churn ” by NGData.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

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