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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. 5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue.

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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Ultimately, a welcoming smile, attentive service, and the ability to interact face-to-face with knowledgeable staff can make a world of difference. An empowered and well-trained retail staff team is key to an unparalleled shopping experience. Comprehensive training is essential for effective customer engagement.

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Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Through chatbots and empathy simulators are transforming customer service by taking over tasks traditionally done by humans, such as speech recognition, empathy, and decision-making.

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Do Loyalty Programs Really Create Loyalty?

ShepHyken

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. Anything you do to get a customer to start to do business with you – and gets them to return – could fall under the concept of a marketing strategy.