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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business. What Is Social Data?

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Five Best Customer Retention Software Solutions for Customer Success

Totango

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

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The 10 Best Enterprise Help Desk Software: 2024 SaaS Buyer’s Guide

Kustomer

If you’re a CX leader running an enterprise-level organization, you need help desk software that goes beyond just automating basic support processes and managing tickets. So, how do you figure out which enterprise help desk software is the right option?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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BigChange Announces Walkthrough Guides to Ease New Software Roll-Out

CSM Magazine

BigChange has announced ‘Walkthrough Guides’ to make it easier to introduce new software. As companies switch from paper or older software systems, using new software can be daunting for staff, so BigChange has developed simple pop-up guides to take new users through the software step-by-step.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Now, the next hurdle is finding the apt tool or software to help with retention. Let’s start by understanding the key features a customer retention software must have. Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more.