The Right Survey to Measure Each Touchpoint of the Customer Journey
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JANUARY 19, 2020
After my trip was over, I received one final request using a Net Promoter (NPS) rating scheme. This is the right time to use NPS. . The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. Third-party market research.
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